Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec.
According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase from the previous ask of 2800ppi, for the displays built into the headsets. Displays from LG Display and Samsung Display aren't expected to be used in Apple's first generation AR/VR product that's rumored to be announced in January 2023, but will be used in future models already under development.
The displays that will be used in Apple's headsets are rumored to be OLEDoS, a type of display technology that uses silicon instead of glass and is designed specifically for AR/VR products.
The report claims that the increase in display sharpness is part of Apple's efforts to "increase the immersion consumers feel" when using its headsets. Apple's first AR/VR headset, rumored to be called "Reality Pro," is expected to be a high-end product that serves as an entry for Apple into the competitive AR/VR space with a price tag north of $2,000.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
This is a big issue with VR, you need a really high resolution if you want to have something like a virtual workstation covering your whole field of view, not just games which can tolerate lower resolutions.
But if anyone can do it, it's Apple with their power-efficient GPUs.
We're at least 10 years away from a mass market VR headset.
Apple stock analysts who think the VR headset is going to contribute to Apple's bottom line in the next few years are dreaming.
First iphone, airpods, mac , ipad , apple watch didnt failed...they made Apple a lot of money neeh, just 2-3 years from the first gen release...the others will get the idea like they did with the airpods so in 2025 we will have mass market for these (mass market for this type and price for a product of course)
1. Meta is selling each Quest headset at a substantial loss. 2. Apple's headset is rumored to cost $2,000+ according to the original article. 3. Even at $399, and selling at a substantial loss, Quest VR is nowhere near a mass market product. 15 million is nothing compared to 1.35 billion phones sold in 2020, for example. 4. Meta is losing $10 billion/year trying to make it a mass market device.
That is simply incorrect. They have made money (profit) on both the hardware and the store. Quest Pro is launching in October. You really need to be married to an old opinion not to see what is coming.
i don't think it can be aimed towards businesses. absolutely needs to be consumer focused.
that **** is going to be expensive. i'm not sure how Apple is going to sell this. maybe after a few years they'll release a Pro/Ultra/Max version and then an SE/Mini version. it's going to take years for this to take off.
Is SE the VR monocle? Basically Borg stuff...
...with tubes running down to the battery packs we are wearing to power it with "same great battery life"? ;)
Concept render based on 
