Deals: Apple Watch Ultra Hits New Best-Ever Price of $729.99 ($69 Off)

The Apple Watch Ultra has hit a new all-time low price in multiple configurations today on Amazon, now available for $729.99, down from $799.00. Every model in this sale requires you to add the Apple Watch Ultra to your cart in order to see an automatic discount worth $19.01 get applied to your order.

apple watch ultra purpleNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the lowest price we've ever tracked on any model of the Apple Watch Ultra, beating the sale price we saw over the holidays by about $10. In total you'll find five configurations of the Apple Watch Ultra priced at $729.99 today on Amazon, including multiple size options for the same band style.

Note: You won't see the deal price until checkout.

We've collected all models below, and the sales focus on the Alpine Loop for the Apple Watch Ultra. We aren't currently tracking any discounts on Trail Loop or Ocean Band options. Remember that you won't see the $729.99 price tag until you add the appropriate Apple Watch Ultra to your cart and head to the checkout screen.

Configurations include:

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

macduke Avatar
39 months ago

OMG! That is……still too expensive. ?
Seems like a great deal to me considering the titanium Apple Watch Series 7 cost $849 and wasn't ruggedized, had a smaller display, had a dimmer display with worse battery life and no loud speaker and worse GPS and no action button and so on and on...

I don't get the people who complain about the Ultra pricing when it was cheaper than the previous titanium model but with actual upgrades. People just love to complain I guess!
Score: 4 Votes (Like | Disagree)
spartan1967 Avatar
39 months ago
OMG! That is……still too expensive. ?
Score: 3 Votes (Like | Disagree)
VampyricGentleman Avatar
39 months ago

My brother in law does something similar buying and selling on facebook marketplace. Its all local sales though.
Where I live any Apple products on FB marketplace would either be to hot to handle, broken or basic old models. At least with eBay paying by PayPal means I have recourse.
Score: 2 Votes (Like | Disagree)
peneaux Avatar
39 months ago
I see titles with “best ever price” and I mistake for good price.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
39 months ago

Pricing is getting better. I have wanted one since they came out, but I can’t justify the price. Maybe when 2nd gen comes out I can get a used 1st gen and feel better about the pricing.
Be careful with buying used apple watches. You probably already saw on MR there are some somewhat convincing fakes out there. One was for sale on FB marketplace recently near me for $350, but it was clearly a fake.
Score: 2 Votes (Like | Disagree)
surfzen21 Avatar
39 months ago

A moron I’d guess. I’ve had it since before Christmas
LMAO

Bad for them and good for you!!

Congrats on finding that deal.
Score: 2 Votes (Like | Disagree)