YouTube TV Price Goes Up to $73 Per Month - MacRumors
Skip to Content

YouTube TV Price Goes Up to $73 Per Month

YouTube today announced that it is increasing the price of the YouTube TV service, with the cost set to go from $65 to $73 starting today. New members will need to pay $73/month for the streaming service starting now, while prices will increase for existing members on April 18.

youtube tv
According to YouTube, the price is increasing because "content costs have risen" and it needs to charge more to "bring you the best possible TV service."

With the price change, YouTube is also dropping the cost of the 4K content add-on. While it used to cost $19.99 per month, it is now $9.99 per month, so those who were subscribed to YouTube TV with the 4K add-on will actually see a small price decrease. YouTube TV with 4K will cost $83 instead of $85.

YouTube TV is a live TV service that has been around since 2017. When it first launched, YouTube TV was priced at $35, so costs have more than doubled over the last six years. YouTube TV allows up to six people in the same household to use the service, and it includes unlimited cloud DVR storage.

There are more than 100 channels available, with add-on subscriptions for premium networks like HBO Max and STARZ.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

oofio2461 Avatar
40 months ago
Haha, this must be a joke, right?
Score: 61 Votes (Like | Disagree)
40 months ago
You guys pay for TV?
Score: 44 Votes (Like | Disagree)
contacos Avatar
40 months ago
Why would you pay so much for live tv if you can get any streaming service with the same content (movies, tv shows, documentaries, sports) for less? You could literally get Hulu, Disney+, HBO Max et al for far less AND you can watch everything when u want! Without commercial breaks every 2 minutes. I don’t get it

However, I have not watched live tv in years so maybe I am missing out on something great that justifies paying 70+ a month haha
Score: 36 Votes (Like | Disagree)
40 months ago
Don’t think I can blame YTTV entirely for this one. The sports networks are the driver for much higher prices. Contracts they are doing and just expecting us to pay is ridiculous. Sports industry itself is a giant money grab right now. The average consumer who just wants to watch or go to these games in person are getting squeezed hard.
Score: 30 Votes (Like | Disagree)
40 months ago
Having tried most of them, I still say it’s worth the price and cheaper than regular cable. It’s the best of the bunch.
Score: 30 Votes (Like | Disagree)
40 months ago
It’s still worth it even at the higher price. Solid reliability for my family for over four years. Our only regret is that we did not give up cable sooner.
Score: 21 Votes (Like | Disagree)