Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on billboards, social networks, and more.
The "Pay the Apple Way" messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Apple highlights the simplicity and speed of Apple Pay, as well as the built-in security.
Apple has installed billboards in the United States and the UK, which is where it is promoting Apple Pay. Apple plans to debut a dynamic and immersive experience using prominent street billboards and mall placements. Apple customers in London, Birmingham, Manchester, Dallas, and Atlanta will see the ads.
There are four videos that go along with the campaign that show the ease of use of using Apple Pay, and Apple plans to show these on TikTok, Twitter, Instagram, and other social networks. For TikTok specifically, Apple has teamed up with TikTok creators. Each personality will answer the question "Can I [blank] with Apple Pay?" to spark dialogue about the uses of contactless payments.
The advertising campaign is already live, with the ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85 percent of retailers in the United States.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
I'm fully convinced that Apple Pay + Apple Watch is the best point-of-sales experience possible. Full stop. At least once a month I "blow away" a sales person who didn't know their terminal could accept contactless payments by using my Watch to pay. So easy, so quick, and always right on my wrist where it is convenient to use. Never used my card (or cash) in England - hoping the US will eventually become as well-covered with contactless payments.
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
? Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Worse is when I see them scrolling through their phone, they put it away, and pull out their cards!
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
