Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024
Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis.
When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things I have access to that other people don't have access to, so I'm doing that, but that I can't talk to you about."
Cook went on to say that the challenges Apple has faced creating the headset are "more complex" than making something like the iPhone, so it requires "more innovation, not only in the development but also in the manufacturing." However, the Apple chief batted away any suggestion that the company was facing production issues with the Vision Pro, saying the device was "on track" for a launch early next year.
In the course of the interview, Cook also touched on other topics including Apple's environmental initiatives (he hopes other companies "rip it off"), whether Apple should be advertising on X, formerly known as Twitter, when its owner Elon Musk has been accused of promoting anti-Semitism on the platform ("It's something we constantly ask ourselves"), and the post-pandemic return to working in the office.
In between a walk-and-talk around Apple's Austin, Texas campus, Cook was also filmed taking a sales call with a surprised customer. "The caller wanted to upgrade their iPhone," Cook later explained to Dickerson. When asked if he told her to hold out for the iPhone 15, Cook laughed. "I didn't exactly say that."
You can watch the full interview above or view it on YouTube here.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...