EU Chief Calls on Apple CEO Tim Cook to Open Hardware and Software Ecosystem

EU industry chief Thierry Breton today publicly called on Apple CEO Tim Cook to open the company's ecosystem of hardware and software to rivals (via Reuters).

European Commisssion
Following an in-person meeting with Cook earlier today in Brussels, Belgium, Breton told Reuters:

The next job for Apple and other Big Tech, under the DMA (Digital Markets Act) is to open up its gates to competitors. Be it the electronic wallet, browsers or app stores, consumers using an Apple iPhone should be able to benefit from competitive services by a range of providers.

The EU's Digital Markets Act seeks to curtail the power of major tech companies. Designated "gatekeeper" platforms will now face prohibition against favoring their own services over those of rivals. Earlier this month, Apple's App Store, Safari, and iOS were officially classified as gatekeepers. Apple is expected to add support for sideloading apps from outside the ‌App Store‌ on iPhones and iPads in Europe via an update to iOS 17 due to the DMA's requirements.

Breton went on to be critical of Apple's argument that security and privacy are the reasons it protects its closed ecosystem. "EU regulation fosters innovation, without compromising on security and privacy," Breton added. After the discussion, Cook today visited a local Apple retail store in Brussels:

Apple apparently declined to respond to Breton's latest remarks.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

rdinterman Avatar
31 months ago
Many of us CHOOSE Apple because of their ecosystem. It’s called a free market. If people don’t want it they are FREE to choose something else.
Score: 81 Votes (Like | Disagree)
GMShadow Avatar
31 months ago


"EU regulation fosters innovation, without compromising on security and privacy," Breton added.
Literally no one with a fifth grade education believes this.



consumers using an Apple iPhone should be able to benefit from competitive services by a range of providers.
Translation: European businesses aren't competitive due to the regulations we crushed them under, so now we must crush others to bring them down to our level.
Score: 71 Votes (Like | Disagree)
tardman91 Avatar
31 months ago

can’t wait to see everyone mentally contort themselves to defend billion dollar tech companies and think that’s normal in the comments ?
I think people are defending the user experience more so than defending billion dollar tech companies. Do you want your iPhone experience to be like Android? What a disaster that would be. Most people use Apple products because of the whole ecosystem and the (mostly) seamless user experience.
Score: 42 Votes (Like | Disagree)
jimbobb24 Avatar
31 months ago

can’t wait to see everyone mentally contort themselves to defend billion dollar tech companies and think that’s normal in the comments ?
I agree once company gets to a billion they should have no rights and exist only to be plundered and abused by the whims of politicians. It’s only right.
Score: 31 Votes (Like | Disagree)
haruhiko Avatar
31 months ago
lol Europe really wants to kill the whole business model of Apple. Does anyone remember the browser selection screen of Microsoft Windows?
Score: 28 Votes (Like | Disagree)
wanha Avatar
31 months ago
It's ironic to read the EU guys talking about "fostering innovation" when there's so precious little of it happening in the EU.

But when the only tool you have is a hammer, I guess you tend to see every problem as a nail.
Score: 26 Votes (Like | Disagree)