Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today - MacRumors
Skip to Content

Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

Apple Event October 2023
At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.

The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

31 months ago

iMac 27" is discontinued.
Rising from the dead would be spooky.
Score: 3 Votes (Like | Disagree)
31 months ago

When was the last time we were this in the dark during an Apple even? Kinda exciting.
before the existence of social media (aka Twitter)
Score: 2 Votes (Like | Disagree)
31 months ago
When was the last time we were this in the dark during an Apple even? Kinda exciting.
Score: 2 Votes (Like | Disagree)
31 months ago
Was expecting it to happen. Nothing surprising
Score: 1 Votes (Like | Disagree)
MacFan782040 Avatar
31 months ago
The strangest event in a long time. I guess it fit the theme.
Score: 1 Votes (Like | Disagree)
scrapesleon Avatar
31 months ago
Did I hear right the m3 is 10% faster than an m2 classic Apple
Score: 1 Votes (Like | Disagree)