Apple Car Autonomous Driving Scaled Down, Launch Planned for 2028
Apple has pivoted to simpler, less ambitious design for the Apple Car in order to actually bring the vehicle to market, reports Bloomberg. Apple initially wanted a driverless car with full autonomous capabilities, but it is now developing an electric vehicle with fewer features.
After abandoning the driverless plans, Apple aimed for a car with Level 4 autonomous functionality that would have allowed the car's system to take over driving in limited circumstances such as on highways, but even that was too ambitious. Apple is said to be focusing on driver-assistance features that are closer to how Tesla vehicles operate, and it will have a Level 2+ system. Level 2 autonomous driving includes steering and brake/acceleration support, but the driver remains in control of the car and must pay attention on the road.
Despite the scaling back of the project, Apple's launch timeline for the Apple Car has been adjusted. Apple wanted to introduce the car sometime around 2026, but Apple is now targeting a 2028 release at the earliest. According to Bloomberg, this marks a "pivotal moment" for the Apple Car. If the company is not able to deliver an electric vehicle with this feature set, executives may "seriously reconsider the project's existence."
Since the Apple Car was unveiled in 2014, the project has shifted and evolved several times. Rumors have at times suggested that Apple had scrapped a car altogether, focusing instead on an autonomous system, but it appears that Apple is sticking with plans to debut a full Apple-branded vehicle.
The Apple Car project has been riddled with leadership changes and internal strife over the direction of development. Apple Watch chief Kevin Lynch took over the project, and he worked with Tim Cook to adopt a new strategy after pressure from Apple's board. Apple is now meeting with potential partners in Europe to discuss the new plan.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
