Tim Cook Says Apple Will 'Break New Ground' in Generative AI

Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

hey siri banner apple
Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.

Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.

Tag: AAPL

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Naraxus Avatar
26 months ago
Rofl. More endless platitudes.......

Talk is cheap Tim
Score: 42 Votes (Like | Disagree)
k1121j Avatar
26 months ago
I won’t be excited till I see it. A new color is “Magical” for goodness sake soooooo “breaking new ground” isn’t all that exciting tbh.
Score: 35 Votes (Like | Disagree)
vegetassj4 Avatar
26 months ago
Tim Apple testing the Vision Pro 2 with AI. Its the most vision we've ever put in a Vision ...

You're gonna love it....resistance is futile



Attachment Image
Score: 21 Votes (Like | Disagree)
jz0309 Avatar
26 months ago
Well, what else is he going to say?
Now, convince me that it adds value to my life, cause my current take is that I neither need it nor want genAI…
Score: 18 Votes (Like | Disagree)
antiprotest Avatar
26 months ago
It's gonna break something alright
Score: 17 Votes (Like | Disagree)
GrayFlannel Avatar
26 months ago

Rofl. More endless platitudes.......

Talk is cheap Tim
Exactly. He did nothing but use filler words.
Score: 17 Votes (Like | Disagree)