Amazon this week introduced one of the first discounts on Apple's brand new 15-inch M3 MacBook Air. Only one model is on sale: the 256GB 15-inch M3 MacBook Air in Starlight is available for $1,234.00, down from $1,299.00.
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At $65 off, this is a new all-time low price on the 15-inch M3 MacBook Air. Best Buy has a larger selection of deals with essentially every 13-inch and 15-inch M3 MacBook Air on sale at $50 off, but the catch is you'll need a My Best Buy Plus/Total membership to see the deals.
Additionally, we're tracking fresh discounts on the previous generation 13-inch M2 MacBook Air at Best Buy. You can get the 256GB model for $899.00 in all colors and the 512GB model for $1,099.00 in all colors. Both of these are $100 markdowns and all-time low prices.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
I will gladly test out any M3 Air system, even with the stock 8 GB of RAM, for anyone. You will likely have to buy a second one for yourself, but the joys of knowing what to expect might be too important for you to pass up. ;)
You can tell by sales everywhere… across the west that things are just not selling. I mean i think its a positive environmentally… i think we need to have a sit down and think about how our economies can develop in the near future… the constant cycle of increased sales can not go on forever as things are.
Very few companies seem to be addressing the situation… it’s the definition of stupid, doing the same things over and over and expecting a different result. They need a new sustainable economic model.
Ive been looking around a few apple stores recently and they were very very quiet, everywhere seems quiet. People are just not buying.
This is Amazon doing a very small discount. Amazon and Bestbuy do most of their sales on “discounted” products because that is what people expect from them. People are much less likely to buy something at list price from either vendor. This is a token discount to bring the price below list. This doesn’t really say anything about how the overall product is selling.
A lot of folks are saying buy the M2 while the price is low... and that's not a bad strategy, but this person put out there why the M3 might deserve a second look.
bottom line is there are enough features out there that are different that over the life of the machine might justify the price difference.