Apple CEO Tim Cook Uses Vision Pro Every Day

Apple CEO Tim Cook uses the Apple Vision Pro every day, according to an interview he did with The Sun to highlight the headset's launch in the UK. Cook said that he uses the Vision Pro "in all aspects of [his] daily life."

Apple Vision Pro with battery Feature Blue Magenta
For specifics, Cook said he used the headset to watch Ted Lasso season three, and that he also watches other Apple TV+ content using the headset.

And so the ability for me to get in the position that I want to get in – including lying flat and putting the screen on the ceiling – is an incredible kind of experience. And of course, it's a 100ft screen. I mean, it's amazing the level of entertainment that it delivers.

Cook went on to say that he feels multitasking is "so much more efficient" on Vision Pro because of the support for multiple windows that can be placed in the wearer's physical space.

The Vision Pro experience is hard to explain, said Cook, who recommended that potential customers get a demo. "It's hard to explain it in words," Cook said. "It's hard to show it in a 2D fashion, what a 3D experience will be." At the same time, Cook believes it's simple to use the headset with the gestures that work "the way your mind works." If you can use an iPhone, you can "very easily" use Vision Pro, according to Cook.

According to Cook, some who go through the demo experience find it to be emotional, specifically in reference to viewing spatial photos and videos that allow users to relive memories. "It's interesting to watch people, the reaction that they have," he said. "You know many of them tear up."

Designing the ‌Apple Vision Pro‌ required Apple to file more than 5,000 patents, Cook explained, before lauding the Vision Pro team. "I'm so proud of the total, and the perseverance of the team because this was multiple years in the making."

Cook's full interview can be read at The Sun's website. The ‌Apple Vision Pro‌ is launching in the UK, Canada, France, Germany, and Australia tomorrow, with demos set to be available in Apple retail stores.

Tags: Cook, Tim Cook

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

ItsGavinC Avatar
21 months ago
Complete and utter nonsense.
Score: 82 Votes (Like | Disagree)
roccobladr Avatar
21 months ago
“CEO of company says its products are great”
Score: 59 Votes (Like | Disagree)
thadoggfather Avatar
21 months ago
His neck must be built like an iOx
Score: 53 Votes (Like | Disagree)
sniffies Avatar
21 months ago
Tim, I’ll buy two Vision Pro’s if you fix iCloud Mail badge notification syncing between iOS and macOS.
Score: 37 Votes (Like | Disagree)
justiny Avatar
21 months ago
And I would use it every day as well if I was Apple CEO and a billionaire. Not sure why this is news, other than he’s trying to be a salesman of a super expensive face computer that isn’t selling so well.
Score: 36 Votes (Like | Disagree)
ccsicecoke Avatar
21 months ago
So he didn't say anything about watching porns
Score: 32 Votes (Like | Disagree)