AT&T Takes Up to $1,000 Off iPhone 15 Models Ahead of iPhone 16 Launch

by

We're just a few weeks away from the debut of the newest iPhone models in September, but you can still get great deals on iPhone 15 models at AT&T this week. The carrier is offering as much as $1,000 off select models of the iPhone 15, and great discounts on previous generation devices as well.

iPhone 15 Pro Lineup FeatureNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The headliner is $1,000 off the iPhone 15 Pro Max when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer will be applied in bill credits over 36 months, and it knocks the monthly price of the 256GB iPhone 15 Pro Max down to around $5.56/month (from $33.34/month).

UP TO $1,000 OFF
iPhone 15 Deals at AT&T

For the iPhone 15 Pro, AT&T is offering the 128GB model at no cost when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer is the same as the previous one, so you'll see up to $1,000 applied in bill credits over 36 months, knocking the price of the 128GB iPhone 15 Pro down to $0/month (from $27.78/month).

iPhone 15 models are seeing up to $700 in discounts right now at AT&T, making the iPhone 15 as low as $3.62/month and the iPhone 15 Plus as low as $6.39/month. For even steeper savings, AT&T has the iPhone SE from 2022 for $1.99/month when purchased on a qualifying unlimited plan, but you don't need to have a trade-in for this offer.

If you're shopping for an Apple Watch, AT&T is offering $300 off in bill credits over 36 months when you purchase two Apple Watches on an installment plan. This covers Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.

Of course, there are also numerous deals on non-Apple smartphones, like the Google Pixel 9 Pro for free when you trade in any Pixel phone and purchase the new device on a qualifying installment plan. Additionally, AT&T has a big collection of Galaxy devices on sale, including the Galaxy Z Flip6, Galaxy S24 Ultra, Galaxy S24+, and more.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Read Full Article • 148 comments
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Read Full Article
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
Read Full Article • 154 comments
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Read Full Article • 37 comments
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Read Full Article • 107 comments

Top Rated Comments

webkit Avatar
webkit
19 months ago
I've always found the carriers' "$1,000 off" and "on us" marketing to be a bit misleading as you (the customer) typically have to trade something of value as part of the deal. You're not necessarily getting "$1,000 off", it's more likely you're getting up to $750 off after trading in your device worth at least $250.

The other factor, of course, is that you have to stick with the carrier for 2 to 3 years to get the full "savings" which may or may not be a bad thing depending on the deal.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
sw1tcher
19 months ago

Limited time offer.

You’ll need to:

* Purchase an eligible smartphone on a qualifying installment agreement, including taxes on full retail price (up front) and $35 activation/upgrade fee.
* Activate/keep postpaid eligible unlimited voice & data wireless service (min. $75.99/mo. if new before discounts. Existing customers can add to their current unlimited plan, if eligible, which may be less). AT&T may temporarily slow data speeds if the network is busy.
* Trade-in an eligible smartphone in good working condition within 30 days of activation.

Then you’ll get:

* Up to $1000 in bill credits on iPhone 15 Pro and 15 Pro Max only with smartphone trade-in value of $290 or higher
* Up to $700 in bill credits with smartphone trade-in value of $130-$289
* Up to $350 in bill credits with smartphone trade-in value of $35 to $129

Unlimited plan needs to be $75.99/mo

$75.99/mo x 36 months = $2,735.64 before taxes and fees.

I fail to see where the deal is unless you're an existing customer *and* on a family plan where the monthy price for a plan would be significantly less expensive per person.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
19 months ago
They’re going to have the same deal for the iPhone 16 at launch time. Just wait a couple weeks.

Better yet, sell your phone or trade it in with Apple and buy an unlocked phone.
Score: 8 Votes (Like | Disagree)
california_kid Avatar
california_kid
19 months ago


Attachment Image
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
Apple_Robert
19 months ago
Classic marketing hoping to snag as many phone users as they can with smoke and mirror tactics that for many, will translate into a higher bill. And sadly for many, more than they realized when they took bite of the AT&T carrot.
Score: 7 Votes (Like | Disagree)
wgaller Avatar
wgaller
19 months ago
They do the same promo every year, with six lines it saves us a ton of $ while allowing everyone to have great devices with little to no $ out of pocket when upgrading. Regarding three year contract - who changes carriers anymore? Cell service is a commodity.
Score: 6 Votes (Like | Disagree)
Read All Comments