Apple Releases $350 Gold Link Bracelet for Apple Watch

Apple today released a new Gold Link Bracelet, which is available for $349. The band was first shown off when Apple introduced new Apple Watch Series 10 models, but it was not available for purchase in September.

apple watch gold link bracelet
The gold version of the Link Bracelet is identical to the natural and slate options, but it is designed to match the titanium Apple Watch Series 10 that comes in the same gold color. It is made from 316L stainless steel alloy with a custom butterfly closure.

Apple sells the Gold Link Bracelet in both 42mm and 46mm sizes to fit all Apple Watch models. The 46mm version fits 44mm to 49mm Apple Watch models, while the 42mm model fits 38mm to 42mm models. Apple is also selling a kit with additional links for larger wrists.


If ordered online today, the Gold Link Bracelet will arrive between December 20 and December 30. It is not yet available for Apple Store pickup.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

stocklen Avatar
16 months ago
"but it is designed to match the stainless steel Apple Watch Series 10 that comes in the same gold color"

There is no series 10 in stainless steel......
Score: 21 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
16 months ago
This will go really well with your Vision Pro and $450 Apple Music coffee table book
Score: 17 Votes (Like | Disagree)
frownface Avatar
16 months ago
I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?

Attachment Image
Score: 14 Votes (Like | Disagree)
steve09090 Avatar
16 months ago

I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?
Just for clarity, the Rose Gold MacBook Air wasn’t made of Gold either. Who knew?
Score: 14 Votes (Like | Disagree)
alfonsog Avatar
16 months ago
Why are you all complaining about the price when this band has gone down $100 since the original Apple Watch. It was $449 in 2015. I still have it from back then it’s really a good band better than knock offs. What do you want Apple to charge? they charge $99 for fabric or plastic bands. Have you read the description??

Crafted from 316L stainless steel alloy, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single band. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools.
Score: 10 Votes (Like | Disagree)
Rkuda Avatar
16 months ago

People who spend as much on these cheapo metal bands as they do on the watch itself are crazy. Probably get the same thing for $20 from china
Before I ever owned the Apple band I ordered one of these cheap chinese bands, it broke within 5 minutes and dropped my watch to the ground...

It did do its primary job though, help me figure out if I liked the look of the band enough to buy the Apple version. Six or so years later the Apple band is still in perfect condition.
Score: 9 Votes (Like | Disagree)