Apple Releases $350 Gold Link Bracelet for Apple Watch - MacRumors
Skip to Content

Apple Releases $350 Gold Link Bracelet for Apple Watch

Apple today released a new Gold Link Bracelet, which is available for $349. The band was first shown off when Apple introduced new Apple Watch Series 10 models, but it was not available for purchase in September.

apple watch gold link bracelet
The gold version of the Link Bracelet is identical to the natural and slate options, but it is designed to match the titanium Apple Watch Series 10 that comes in the same gold color. It is made from 316L stainless steel alloy with a custom butterfly closure.

Apple sells the Gold Link Bracelet in both 42mm and 46mm sizes to fit all Apple Watch models. The 46mm version fits 44mm to 49mm Apple Watch models, while the 42mm model fits 38mm to 42mm models. Apple is also selling a kit with additional links for larger wrists.


If ordered online today, the Gold Link Bracelet will arrive between December 20 and December 30. It is not yet available for Apple Store pickup.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

18 months ago
"but it is designed to match the stainless steel Apple Watch Series 10 that comes in the same gold color"

There is no series 10 in stainless steel......
Score: 21 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
18 months ago
This will go really well with your Vision Pro and $450 Apple Music coffee table book
Score: 17 Votes (Like | Disagree)
18 months ago

I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?
Just for clarity, the Rose Gold MacBook Air wasn’t made of Gold either. Who knew?
Score: 14 Votes (Like | Disagree)
18 months ago
I wonder how much actual gold is in this. At $350 it certainly wouldn't be solid gold, even at 14k. 18k plated maybe?

edit:

Ah the actual answer is zero, zero percent actual gold.

In that case, why is it $350?

Attachment Image
Score: 14 Votes (Like | Disagree)
alfonsog Avatar
18 months ago
Why are you all complaining about the price when this band has gone down $100 since the original Apple Watch. It was $449 in 2015. I still have it from back then it’s really a good band better than knock offs. What do you want Apple to charge? they charge $99 for fabric or plastic bands. Have you read the description??

Crafted from 316L stainless steel alloy, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single band. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools.
Score: 10 Votes (Like | Disagree)
18 months ago

People who spend as much on these cheapo metal bands as they do on the watch itself are crazy. Probably get the same thing for $20 from china
Before I ever owned the Apple band I ordered one of these cheap chinese bands, it broke within 5 minutes and dropped my watch to the ground...

It did do its primary job though, help me figure out if I liked the look of the band enough to buy the Apple version. Six or so years later the Apple band is still in perfect condition.
Score: 9 Votes (Like | Disagree)