Apple CEO Tim Cook Visited New Orleans for Super Bowl

Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short social media video.

Apple Music Halftime Show Kendrick Lamar Video
Cook started his trip off visiting Harry Connick Jr. at the Ellis Marsalis Center for Music (EMCM), known for youth music education. Apple funds EMCM with Apple technology and grants to sponsor young musicians.

He then visited Domilise's Po-Boy for a meal with NFL wide receiver Odell Beckham Jr., and met up with country singer Shaboozey. After that, Cook took a trip to the Apple Music Radio Studio that was hosting daily Super Bowl LIX broadcasts featuring New Orleans music, and he stopped by the Apple location at Lakeside Shopping Center to meet up with students learning to use GarageBand.


Ahead of the Super Bowl, Cook saw the NFL Host Committee Parade, which included an Apple Music-sponsored float that young artists from Arts New Orleans designed using an iPad and Apple Pencil.

Cook then attended the Super Bowl and watched the ‌Apple Music‌ Super Bowl LIX halftime show with Kendrick Lamar. Cook's short video on his trip ends with a thank you to the city of New Orleans for hosting him.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

2761216 Avatar
13 months ago

Snoozer of a Superbowl, and from what I hear a rather boring halftime (I actually stopped watching before halftime). Hopefully he chatted with the right people to expand Apple music.
The Chiefs getting decimated is a snoozer?
The entire stadium singing A minorrr while Kendrick Lamar destroys Drake is boring?

You watched the same Super Bowl as the rest of us?
Score: 16 Votes (Like | Disagree)
amaze1499 Avatar
13 months ago
This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
Score: 8 Votes (Like | Disagree)
0049190 Avatar
13 months ago
It’s time Tim Cook and Eddy Cue retired. We need a new generation with fresh ideas to bring the excitement back to Apple products.
Score: 7 Votes (Like | Disagree)
EllieCat Avatar
13 months ago
“They not like us billionaires”
Score: 7 Votes (Like | Disagree)
G5isAlive Avatar
13 months ago

This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
For those of us already bored to death by the SuperBowl, we get to read Tim Cook's travel itinerary. Cool.
Score: 7 Votes (Like | Disagree)
ThomasJL Avatar
13 months ago
Hey, Tim, many students, musicians, and other artists cannot afford Apple products since you became CEO and raised prices. Stop tweeting like you actually care about students, musicians, and other artists. You care far more about maximizing profits for shareholders than you care about helping students, musicians, and other artists.
Score: 6 Votes (Like | Disagree)