Tim Cook Teases an 'Apple Launch' Next Wednesday

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

apple launch feb 2025
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

The post includes a short video with an animated Apple logo inside a circle.

Cook did not provide an exact time for the launch, or share any other specific details, so his post is a bit of a mystery. However, Bloomberg's Mark Gurman believes the post is a teaser for Apple announcing a new iPhone SE. He previously said the device would be unveiled by next week, with rumored features including an A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more.

Will any other new products be announced next week? Rumors suggest new MacBook Air, iPad Air, and entry-level iPad models will be launching in the coming weeks, and other devices expected to launch this year include a new AirTag, an all-new smart home hub, and more. We shall find out exactly what Apple has planned in six days from now.

Cook's post seems to be more of a teaser rather than an event invite, so it seems likely that any announcements would be shared in press releases on the Apple Newsroom website. But, there could be YouTube announcement videos too, like we saw when Apple announced new iMac, Mac mini, and MacBook Pro models with M4 chips last October.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

confirmed Avatar
13 months ago
Based on the image.. it’s definitely the return of the Apple SuperDrive

Yay physical media!! What is old is new again.

Attachment Image
Score: 77 Votes (Like | Disagree)
Expos of 1969 Avatar
13 months ago
A new CEO. Tim will announce his retirement on Wednesday.
Score: 50 Votes (Like | Disagree)
sw1tcher Avatar
13 months ago
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
A new member to the family would seem to indicate a new product. An updated iPhone SE or M4 MacBook Air wouldn't really be considered a new member of the family, would it?
Score: 43 Votes (Like | Disagree)
stanman64 Avatar
13 months ago
iPhone SE is most likely, but “new member of the family” has me thinking something home-related.
Score: 37 Votes (Like | Disagree)
TokyoKiller Avatar
13 months ago
Hmm that graphic does awfully look like an AirTag
Score: 36 Votes (Like | Disagree)
axelandersh Avatar
13 months ago
Somehow I really doubt a new SE warrants a teaser from Tim Cook
Score: 35 Votes (Like | Disagree)