New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App - MacRumors
Skip to Content

New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.


In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to remove her. The ad emphasizes the ease of using the feature, but in reality it does not always work perfectly.

Clean Up is an Apple Intelligence feature, meaning that it is only available on the iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model. It was one of the first Apple Intelligence features to roll out, as part of iOS 18.1 last year.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

sniffies Avatar
12 months ago
"Create an ad TODAY.

Work on the features the ad promotes TOMORROW."

Apple Intelligence in a nutshell.
Score: 37 Votes (Like | Disagree)
HouseLannister Avatar
12 months ago

but in reality it does not always work perfectly.
That's a very generous take on the feature.
Score: 28 Votes (Like | Disagree)
DHagan4755 Avatar
12 months ago
But...does Apple have a "clean up" feature for Apple Intelligence? 🤔
Score: 23 Votes (Like | Disagree)
FSMBP Avatar
12 months ago
Definitely a good feature! However, much like we're seeing with Apple today, competitors have had this and they do it better.
Score: 22 Votes (Like | Disagree)
12 months ago
I had the S24 for a bit when it came out and the equivalent feature was miles head of Apple’s current cleanup feature. Even trying to remove something small without a detailed background behind it seems to be very difficult for Apple Intelligence, it’s very bad.
Score: 17 Votes (Like | Disagree)
Veinticinco Avatar
12 months ago
As with all things Apple AI, it's somewhere between basic and barely functional. Light years behind Google's offering in this feature.

I really wouldn't be advertising it.
Score: 14 Votes (Like | Disagree)