Siri Management Team Gets Overhaul After Apple Intelligence Failure
New Siri lead Mike Rockwell is overhauling the Siri management team in order to step up development on Apple Intelligence features, reports Bloomberg. He is demoting or replacing the managers who previously worked on Siri after the Apple Intelligence features demonstrated at WWDC 2024 failed to launch as expected.
Rockwell, who worked on the Vision Pro software, took over the Siri team in March, with former Siri chief John Giannandrea being reassigned to artificial intelligence research. Rockwell is replacing Siri managers with members of the Vision Pro software group, while also restructuring Siri teams that handle speech, understanding, performance, and user experience.
Longtime Vision Pro engineering lead Ranjit Desai will oversee Siri engineering, including the platform and systems groups. Vision Pro senior director Olivier Gutknecht will lead the team that designs the Siri user experience, and Vision Pro engineering director Nate Begeman and Core OS senior director Tom Duffy will work on Siri's underlying architecture.
Employees were told that the management overhaul would help Apple reach its Siri development goals, as the additions to the team are considered some of Apple's top software engineering talent, according to Bloomberg.
Rockwell is still overseeing the development of visionOS while he works on Siri, while the Vision Pro hardware team continues to report to John Ternus. Teams that were led by the executives moving to the Siri team will be overseen by Geoff Stahl, who has worked for Rockwell for years.
Under Rockwell's lead, Apple is rearchitecting Siri to use an LLM-based system that will streamline the personal assistant's underlying technology and outward-facing capabilities. To ensure that Siri's planned functionality for integrating more extensively with apps is ready to go on time, Apple plans to work with third-party app developers.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
