Tim Cook Explains How Tariffs Are Impacting Apple's Business

Apple CEO Tim Cook today provided some insight into how the tariffs levied by U.S. president Donald Trump have affected its business, and the future impacts that Apple is expecting should tariffs continue.

iPhone 16e Feature
Cook said that tariffs had a limited impact on the March quarter as Apple was able to optimize its supply chain and inventory. Apple can't entirely estimate the impact of tariffs on the June quarter due to uncertainties, but with no changes, the tariffs will add $900 million to Apple's costs. From Apple's earnings call:

Now let me walk you through the impacts of tariffs in the March quarter, and give you some color on what we expect for the June quarter. For the March quarter, we had a limited impact from tariffs as we were able to optimize our supply chain and inventory.

For the June quarter, currently, we are not able to precisely estimate the impact of tariffs, as we are uncertain of potential future actions prior to the end of the quarter. However, for some color, assuming the current global tariff rates, policies and applications do not change for the balance of the quarter, and no new tariffs are added, we estimate the impact to add $900 million to our costs. This estimate should not be used to make projections for future quarters, as there are certain unique factors that benefit the June quarter.

Apple is already sourcing more than half of iPhones sold in the United States from India, while Macs, iPads, AirPods, and the Apple Watch come from Vietnam. For the June quarter, Cook said that Apple expects the majority of iPhones sold in the U.S. to have India as a country of origin, while Apple will continue sourcing other products from Vietnam. Apple will source devices from China for the rest of the world.

Cook said that Apple's operational team has "done an incredible job around optimizing the supply chain and the inventory," and that Apple plans to continue to do those things to the degree that it is able to.

The 20 percent tariffs that Trump put in place earlier this year are the tariffs that are primarily impacting Apple, as many Apple products have been exempted from the 125 percent reciprocal tariffs. Some products, though, such as accessories, are subject to the total 145 percent tariffs.

Cook said that he doesn't know what will happen with the Section 232 investigation that will eventually see tariffs applied to semiconductors, a change that will impact Apple.

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Top Rated Comments

colonel179 Avatar
10 months ago

Tariffs are just a means to get better trade deals negotiated. Don't expect them to last long term as most countries will be smart enough to do some kind of deal like buying more oil & LNG from the US to fix trade imbalances.
Trump is expecting every country to kneel to him, but that won't happen. Every country will begin planning deals with other countries to not depend as much or nothing at all on the US.

This is having the exact opposite result than what Trump wants, while Americans and the rest of the world is paying the consequences of a lunatic.
Score: 35 Votes (Like | Disagree)
BelgianChoklit Avatar
10 months ago
Orange supporters who will end up in the streets looking for food in garbage can will still defend their dictator. If iPhone prices rise the slogan will be "greedy Apple". Eggs being expensive today "greedy chickens", while that was all Biden's fault months ago.

Loyalty Putin and Hitler could only have dreamt of.
Score: 31 Votes (Like | Disagree)
sesnir Avatar
10 months ago

Tariffs are just a means to get better trade deals negotiated. Don't expect them to last long term as most countries will be smart enough to do some kind of deal like buying more oil & LNG from the US to fix trade imbalances.
The world has called his bluff and moved on.

Your understanding of trade imbalances is wrong. You have a trade imbalance with Apple because you buy from them and they don’t buy from you. So let’s have you pay an extra tax every time you buy from Apple. Are you winning yet?

He. Has. No. Idea. What. He’s. Doing.
Score: 28 Votes (Like | Disagree)
vantelimus Avatar
10 months ago
Tariffs are bad. Not just the cost of tariffs is going to be passed along to the consumer. That $900 million in extra costs means lowered profit margin unless Apple increases their prices by tariff cost times (1 + profit margin).
Score: 20 Votes (Like | Disagree)
DownUnderDan Avatar
10 months ago

Tariffs are just a means to get better trade deals negotiated. Don't expect them to last long term as most countries will be smart enough to do some kind of deal like buying more oil & LNG from the US to fix trade imbalances.
Well as an Australian I can only say I hope you keep thinking that for at least a little longer. We've scored two big contracts for our farmers since you left reality in the states and you have trilliions of dollars of lost forward defence sales to look forward to from Europe. We here are paying ten percent tariffs to compensate for a free trade agreement, your lot thought up and got us to sign. Presently the US has a trade deficit with Australia, so using Trumps logic on tariffs the US government owes Australia 2.19 billion USD as of January 2025. Look forward to your President sending the cheque.
Score: 18 Votes (Like | Disagree)
wbeasley Avatar
10 months ago

I expect the Chinese tariffs will remain in place (the initial ones did, something people seem to fail to realize - Biden never removed them and his admin even defended them in court). The goal is to stop funding a geopolitical enemy with designs on Taiwan and other countries.
a country that wants to take Canada and Greenland and Panama Canal... LOL
Score: 16 Votes (Like | Disagree)