'Dear Apple' - MacRumors
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'Dear Apple'

In case you missed it, Apple's event this week included another heartwarming video about the Apple Watch's genuine life-saving potential.

Dear Apple Intro
The video is titled "Dear Apple," in reference to the emails the company receives from Apple Watch customers who were alerted to health conditions, or were helped by features like Emergency SOS and Crash Detection at critical moments.


"Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen's struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada," said Apple.

Who is cutting onions?

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Top Rated Comments

jz0309 Avatar
7 months ago

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.
I call BS...
Score: 21 Votes (Like | Disagree)
phenste Avatar
7 months ago

Some of these were faked. Just so you know.
who **** in your cereal this morning?

one of the stories in this video came from a town ~15 minutes away from me. I was so in disbelief when I saw the town name that I looked up the story just to confirm.

yeah, Apple likes to tug on heartstrings for the sake of selling a product—no need to be conspiratorial about the material they’re doing it with.
Score: 16 Votes (Like | Disagree)
vertsix Avatar
7 months ago
Fantastic marketing while delivering technology that saves lives. Works well.
Score: 13 Votes (Like | Disagree)
7 months ago

Some of these were faked. Just so you know.
Source?
Score: 13 Votes (Like | Disagree)
7 months ago
I came upon a sudden stop in traffic on an Interstate highway, stopped, and that's all I remember. A distracted driver hit me at highway speed from behind knocking me unconscious with severe injuries, many broken bones & a serious head injury. There were plenty of people around to immediately come to my aid and call 911, but where it came in clutch here was the automatic notifications to my emergency contacts I had set up in the Health app. I was slumped over lights out while people were trying to help me, car electronics were still working, my wife got the notification I had likely been in an accident, called, and somebody who was helping answered the call. They told her I was unconscious and it seemed serious. I was a few hours away from home but that emergency feature allowed her to track my location (of course she could have used Find My but it's also built into this workflow) and she could see when I had obviously been picked up by an ambulance and watched my location update on the ambulance ride to determine the trauma hospital I was taken to. She immediately started heading that way and even though I wasn't yet conscious to communicate with her she knew where to go and got there around the time I started coming to. I had gone overboard I guess when I originally set my emergency contacts so when I finally was able to use my phone (cracked screen but still working!) I had infinite missed calls from my brother, sister, mom, dad, grandma who all also got the notification. They had talked to my wife and we immediately had a big group support system there to help because of how that feature worked.

I did see one of the past videos like this and it compelled me to write a short note to Apple using the Tim Cook "mailbox" that we all know is triaged by his team. I got a very nice short note back. I of course am not featured in this video, but I certainly believe these are all real stories, I bet there are thousands of them.

The note I got from Tim:
"I’m so glad you received immediate medical care and that you’ve fully recovered from this terrible accident.

Be well.

Best,
Tim
Sent from my iPad Pro"
Score: 12 Votes (Like | Disagree)
7 months ago

I think it's pretty tasteless for a company to use actual, real-life human suffering just to pat itself on the back.

This kind of self-adulation is cringe.

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.
Do good and let the world know!

I work in an emergency department. I have seen so many people die because any help came too late. I am glad that cardiac arrests and similar events can be prevented and do not lead to death, just by a watch.

And you should be glad too.
Score: 12 Votes (Like | Disagree)