'Dear Apple'

In case you missed it, Apple's event this week included another heartwarming video about the Apple Watch's genuine life-saving potential.

Dear Apple Intro
The video is titled "Dear Apple," in reference to the emails the company receives from Apple Watch customers who were alerted to health conditions, or were helped by features like Emergency SOS and Crash Detection at critical moments.


"Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen's struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada," said Apple.

Who is cutting onions?

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

jz0309 Avatar
21 weeks ago

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.
I call BS...
Score: 21 Votes (Like | Disagree)
phenste Avatar
21 weeks ago

Some of these were faked. Just so you know.
who **** in your cereal this morning?

one of the stories in this video came from a town ~15 minutes away from me. I was so in disbelief when I saw the town name that I looked up the story just to confirm.

yeah, Apple likes to tug on heartstrings for the sake of selling a product—no need to be conspiratorial about the material they’re doing it with.
Score: 16 Votes (Like | Disagree)
MTShipp Avatar
21 weeks ago

Some of these were faked. Just so you know.
Source?
Score: 13 Votes (Like | Disagree)
vertsix Avatar
21 weeks ago
Fantastic marketing while delivering technology that saves lives. Works well.
Score: 13 Votes (Like | Disagree)
ridgero Avatar
21 weeks ago

I think it's pretty tasteless for a company to use actual, real-life human suffering just to pat itself on the back.

This kind of self-adulation is cringe.

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.
Do good and let the world know!

I work in an emergency department. I have seen so many people die because any help came too late. I am glad that cardiac arrests and similar events can be prevented and do not lead to death, just by a watch.

And you should be glad too.
Score: 12 Votes (Like | Disagree)
npmacuser5 Avatar
21 weeks ago

Some of these were faked. Just so you know.
Mine wasn't. I am sure that Apple required those posted to show the Health App data before posting. All recorded in the app. That recording convinced my Doctor to order additional tests. Without the recording, will just wait and see was the thought. Not a good thought by the way. Your comment, show me the supporting data that says never happened, all in the Health App.
Score: 12 Votes (Like | Disagree)