Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo available.

apple one  cpqesecbv342 upscaled feature
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium.

‌Apple One‌ is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for ‌Apple One‌ until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the ‌Apple TV‌ streaming service, it makes sense for the company to also push the ‌Apple One‌ subscription bundle. ‌Apple One‌ is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, ‌Apple TV‌, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of ‌iCloud‌+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of ‌iCloud‌+ storage, ‌Apple TV‌, ‌Apple Music‌, ‌Apple Arcade‌, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this ‌Apple One‌ logo on occasion in the past, but it appears Apple is now making more prominent use of it.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Exponent Avatar
14 weeks ago


…BRING BACK JONY IVE!
???
Score: 22 Votes (Like | Disagree)
carswell Avatar
14 weeks ago
Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?
Score: 18 Votes (Like | Disagree)
Jeeve Stubbs Avatar
14 weeks ago
Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.
Score: 17 Votes (Like | Disagree)
BigBlur Avatar
14 weeks ago
Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?
Score: 16 Votes (Like | Disagree)
turbineseaplane Avatar
14 weeks ago

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.
It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.
Score: 15 Votes (Like | Disagree)
surfzen21 Avatar
14 weeks ago
As a shareholder, I think the new icon deserves a 20% increase subscription cost.
Score: 15 Votes (Like | Disagree)