Apple has announced it will be opening an all-new store at The Shops at Blackstone Valley, an open-air shopping center in Millbury, Massachusetts, near Worcester.
The store is set to open on Friday, December 12, at 12 p.m. local time. Apple is located next to fashion retailer Coach at the shopping center.
Apple has yet to share a photo of the store, but it will have a similar design as its Birkdale Village location in North Carolina. Apple's newer stores typically feature a dedicated counter for customers to pick up orders they placed online.
Apple Birkdale Village
The new store is a replacement for Apple's existing location at Solomon Pond Mall, in nearby Marlborough, Massachusetts. That location will be closing permanently next month, after more than 10 years of operations. For relocations like these, Apple typically gives employees the opportunity to transfer to the new store.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Good luck trying to park there, especially during the holidays. They have the worst parking lot around and with only 1 way in and out the traffic is atrocious. While it's nice to see them opening new stores there, as well as building a new Yardhouse restaurant, they actually used existing parking spots to build the restaurant, they really need to invest in the traffic pattern and maybe add a second entrance and exit.
Apple Birkdale Village
