Apple's upcoming foldable iPhone is expected to spur strong growth in worldwide foldable smartphone shipments in 2026, according to new estimates shared by IDC.
IDC believes the iPhone Fold will capture over 22 percent unit share and 34 percent of the foldables market value in its first year due to an expected $2,400 starting price point. Right now, the foldable market is dominated by Samsung and Google.
"The launch of Apple's first foldable iPhone will mark a turning point for the foldable segment," said Francisco Jeronimo, vice president of client devices at IDC. "This move is likely to boost category awareness and drive consumer interest. Apple tends to be a catalyst for mainstream adoption of new categories. Although foldables will continue to be a niche segment from a volume perspective, it will become a relevant value driver for most vendors offering foldables, as average selling prices will be 3 times higher than a standard smartphone."
The overall foldable smartphone market is expected to grow 30 percent in 2026 thanks to Apple joining the market, with some growth also expected from Samsung's Galaxy Z Trifold launching in January 2026.
Rumors suggest Apple's first foldable iPhone will debut in fall 2026 alongside the iPhone 18 Pro models. The iPhone Fold is expected to feature book-like design that folds horizontally, opening out into a larger iPad mini-sized display.
The device will be around 5.5 inches in size when folded, but it will open up to around 7.8 inches. Apple has worked to eliminate the crease with a reinforced hinge, and it could be one of the first foldable devices with no visible crease.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Functionality will matter more, imo, if we can point to the Air as a recent example. Cheaper than the Pro, but nobody wants it because it has a nerfed battery and the worst camera Apple has shipped in years.
If the Fold is also The Longest Lasting iPhone Ever™ (and we think you're going to love it), then it has a real chance. If it's merely up to par on battery life and has just one crappy camera, that might hurt sales more than a $2499 starting price. There are a lot of Porsche and Range Rover types out there who would love to have the big flex if it's not a situation where 'everybody knows' it's actually a weak phone with bad battery life.
Still hoping for $1999 if only to avoid the gasps-from-the-crowd memes à la Studio Display Stand and Mac Pro wheels
Sorry to inform you, but the iPhone Air battery life is actually quite good.
