Apple to Give Away Free Limited-Edition AirTag in Japan

Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.

apple japan nye airtag
The ‌AirTag‌ features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The ‌AirTag‌ offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.

Customers can receive gift cards worth up to ¥12,000 for eligible ‌iPhone‌ purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.

The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.

Tag: Japan

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

Jpcope Avatar
6 weeks ago
So basically Apple is trying to get rid of their AirTag surplus before the next gen releases.
Score: 6 Votes (Like | Disagree)
CATiNTHESTORE Avatar
6 weeks ago
And So many different flavours of Kit Kats.… in Japan
Score: 6 Votes (Like | Disagree)
darngooddesign Avatar
6 weeks ago

Seems like it.

But maybe Apple's also trialling a "limited-edition" AirTag so they can keep selling us the same AirTag over and over? Just like selling us the same watch straps over and over by changing the color. No tech innovation required.

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
Apple has been doing these limited AirTags since at least 2022 so it's neither getting rid of stock before an update, nor is it trialling anything.
Score: 5 Votes (Like | Disagree)
Lone Deranger Avatar
6 weeks ago

Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
That’s because, unlike in the US, giving away free stuff in Japan wouldn’t result in fistfights or people getting shot.
Score: 5 Votes (Like | Disagree)
mansplains Avatar
6 weeks ago

Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
If the power supply is cheap enough, it could instead cause an emergency ?
Score: 3 Votes (Like | Disagree)
jlc1978 Avatar
6 weeks ago

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
I adopted one from my backyard where I fostered a bunch more...
Score: 3 Votes (Like | Disagree)