Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max.
The ad includes a series of quick zooms to show off what the iPhone 17 Pro models can do. Apple's video description highlight the 200mm focal length of the lens.
With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this our longest iPhone Telephoto ever. So you can get dramatically closer with iPhone 17 Pro.
8x zoom is a new feature this year, exclusive to the iPhone 17 Pro and the iPhone 17 Pro Max. The prior iPhone 16 Pro models were limited to 5x optical zoom.
Popular Stories
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...