Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost iPhone will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe connectivity. The device is also apparently set to feature Apple's latest cellular modem, the C1X chip, as well as its N1 chip for Bluetooth, Wi-Fi, and Thread connectivity.
Gurman added that the device is set to be sold at the same $599 starting price as the iPhone 16e, proposing to offer more features for the same cost. Apple is said to be planning to market the iPhone 17e heavily to users in emerging markets and enterprises, and could benefit from weakened competition in the segment from competitors like Google and Samsung.
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Tuesday March 24, 2026 12:31 pm PDT by Juli Clover
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
799 you get the iphone 17 and thats an better overall product
That's been Apple's pricing strategy for years now. There's always something better for just a few hundred more. People stop somewhere along one of these steps (and some of them even go all the way from the first to the last step!):
Step 0. Thinking about getting a new iPhone... iPhone 17e. "I want a new iPhone. Hey, the 17e is new... looks good!"
Step 1. iPhone 17 "Oh, for just a few hundred more I get the 'complete' model.. so yes, maybe let's go for an iPhone 17!"
Step 2. iPhone Air "Oh, but that fancy new iPhone Air is only $200 more and it's got a bigger display, the A19 Pro-chip..."
Step 3. iPhone 17 Pro "Mmh, I will miss out on the ultrawide angle camera if I go for the Air. The 17 Pro is just $100 more. I'm already spending this much, might as well go all-in. After all... better battery life, two more cameras... it's so much better!"
Step 4. iPhone 17 Pro Max "The display on the 17 Pro is a little bit smaller than on the Air, though. So it's a better idea to go for the Max for just another $100 more."
Step 5. Storage upgrade +$200 "Damn, I'm already spending a crazy amount on the 17 Pro Max. This device will last me for at least 5 years! But if I am going to keep it for 5 years, it's only wise to go for a higher storage tier!"
You know iPhone 16e is in top 10 best selling smartphones in 2025 in the world right ? People here a enthusiasts but for average consumer who for whatever reason wants an iPhone over an android-based phone it's great device. Probably a great pick for most kids/olds, non tech savvy people. Its numbers shows it's a lot more than an iPhone just for companies/budget people.
Some people are not comfortable with tech, don't care/know about 120hz (not me for sure lol) and just want the basics executed right (snapiness, battery life, software support, ease of use).
My dad asked me last year before the 17 series was released, “Which iPhone has the best battery life?”
This was him in his mid-70s wanting to buy his first smartphone ever. That’s all he cared about, the battery life. He’s VERY happy with his 16e. He didn’t need or want a Pro Max, his eyesight is damn near perfect (better than mine!) and he’s perfectly fine with a smaller screen/fewer cameras/etc.
The iPhone 16e has shown varied sales performance since its release. In its first partial quarter, it captured 7% of US iPhone sales, rising to 11% in its first full quarter of availability. In Europe, it was the ninth best-selling smartphone in March, accounting for 8% of Apple's total iPhone sales in the region.
Comments on here never mirror reality its just laughable how some of you think because you don't like or think it makes sense its a fail. same nonsense with the Air, you all really believe any of these phones have failed all the while apple is taking top ten spots globally while other manufacturers are slowing in sales
