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Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.

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Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.

To learn about these new products, read our coverage of Apple's announcements:

MacRumors is attending an "Apple Experience" in New York today at 9 a.m. Eastern Time, so stay tuned for hands-on coverage. At this gathering, Apple is preparing to show attendees a video, which is likely to reveal the new MacBook.

Update: Apple has announced the MacBook Neo.

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Top Rated Comments

DocMultimedia Avatar
10 hours ago at 05:54 am
And a new Apple TV. 😉🤣
Score: 15 Votes (Like | Disagree)
B4U Avatar
10 hours ago at 05:55 am
MacBook Neo?

That is the first image in my head after reading that name.

Attachment Image
Score: 9 Votes (Like | Disagree)
10 hours ago at 06:12 am
MacBook Neo is currently being introduced to those who were invited to the mini-event [MEDIA=twitter]2029196755862970400[/MEDIA]
Score: 9 Votes (Like | Disagree)
10 hours ago at 06:01 am
At least here in UK, MacRumors has been down this morning.
Score: 8 Votes (Like | Disagree)
krspkbl Avatar
10 hours ago at 05:53 am
praying it's not a disappointment.

might grab a neo if it's reasonably spec/priced.
Score: 7 Votes (Like | Disagree)
10 hours ago at 05:57 am
Plz lets go Apple TV
CMON!!!!
Score: 7 Votes (Like | Disagree)