Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.
As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.
Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.
Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.
Tim Cook
By MacRumors Staff
Tim Cook Articles
Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'
In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.
The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...
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Apple Announces New Mac Sales Record Following MacBook Neo Launch
Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows.
Apple released the MacBook Neo last Wednesday, March 11. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college...
Apple CEO Tim Cook: 'I'm Not a Political Person'
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook said he is "not a political person."
Strahan said Cook has been criticized over his relationship with U.S. President Donald Trump. He noted that Cook attended Trump's second inauguration last year, gifted Trump a piece of glass with a 24-karat gold base, and went to a private screening of a Melania...
Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'
In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."
While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone...
Tim Cook Visits China, Attends Apple's 50th Anniversary Event and More
Apple CEO Tim Cook is in China, where he attended one of the company's 50th anniversary events outside of its Taikoo Li retail store in Chengdu today. The event revolved around a performance by Chinese singer Li Yuchun, and it comes after Apple hosted a surprise Alicia Keys concert at its Grand Central store in New York last week.
According to the China Daily, Cook is scheduled to attend the ...
Apple CEO Tim Cook Responds to Retirement Rumors
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement.
Cook said the idea that he wants to step back at Apple is merely "a rumor."
Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple."
The full interview clip is ...
Apple Helping to Expand Music Education to More Students and Schools
Apple is expanding its partnership with the Save The Music Foundation, a non-profit organization dedicated to supporting music education in U.S. public schools. The organization donates musical instruments and technology to schools and much more.
"We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country," said Apple...
Apple CEO Tim Cook Shares '50 Years of Thinking Different' Letter
Apple CEO Tim Cook today shared a "50 Years of Thinking Different" letter, ahead of the company's 50th anniversary on April 1, 2026.
The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.
"At Apple,...
Apple CEO Tim Cook Takes a Pit Stop in New Video to Promote F1
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.
In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.
"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's...
Apple Teases 'A Big Week Ahead' With Announcements Starting Monday
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
Tim Cook Reflects on Joining Apple and Steve Jobs
In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.
Jobs convinced Cook to join Apple in 1998, to help turn around the company:I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence....
Tim Cook Warned by CIA That China Could Move on Taiwan by 2027
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($).
The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Tim Cook Faces FTC Warning Over Apple News Curation
Apple has been issued a warning letter from the U.S. Federal Trade Commission, urging it to review its content curation for Apple News so as to ensure that it is not suppressing conservative publications.
In a letter to Apple CEO Tim Cook, seen by the Financial Times, FTC chairman Andrew Ferguson cites recent press coverage of a report from conservative media watchdog Media Research Center...
Here Are Tim Cook's Full Remarks About Apple's 50th Anniversary Plans
In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 in a few more months.
Following a snippet last week, Bloomberg's Mark Gurman has since shared Cook's full remarks:I've been unusually reflective lately about Apple because we have been...
Apple CEO Tim Cook Asked About Retirement Again, Here's What He Said
In an all-hands meeting with employees on Thursday, Apple CEO Tim Cook briefly touched on the topic of retirement, but he remained coy about his plans.
"I spend a lot of time thinking about who's in the room five years from now, 10 years from now," said Cook, who was taking questions, according to Bloomberg's Mark Gurman. "I am obsessed with this — who's in the room 15 years from now."...
Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple CEO Tim Cook Promises to Lobby U.S. Government on Immigration
In an all-hands meeting with employees today, Apple CEO Tim Cook promised to lobby the U.S. government on immigration, according to Bloomberg's Mark Gurman.
Cook said he is "deeply distraught" with the U.S. government's current approach to immigration, and he promised to make his voice heard on the matter, the report said.
"For as long as I can remember, we have been a smarter, wiser,...
Apple Explains How Gemini-Powered Siri Will Work
Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.
During the company's Q1 2026 earnings call yesterday, Apple CEO Tim Cook and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of Sir...
Apple Teases 'Innovations That Have Never Been Seen Before' This Year
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...
