Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do' - MacRumors
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Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'

In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.

iPhone 17 Pro Colors
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."

While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone will remain the core device in people's lives, given that Apple is pushing into new areas like spatial computing. Apple is reportedly also working on things such as augmented reality glasses and an AI-powered pendant without a screen.

Next year, the iPhone turns 20, and the device's popularity is still reaching new heights. iPhone revenue last quarter came in at $85.2 billion, a new all-time high. Cook said iPhone demand during the quarter was "simply staggering."

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Cook, in January.

It remains to be seen if there is ever a device that supplants the iPhone, and smartphones in general, but Cook is certainly not worried right now.

"iPhone's going to be around for a very long time," he said.

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Top Rated Comments

MacUserFella Avatar
8 months ago
“So much left we can do” and proceed to make every generation the most incremental upgrade
Score: 62 Votes (Like | Disagree)
capamac Avatar
8 months ago
Just think of all the emojis left to create.
Score: 44 Votes (Like | Disagree)
Spock Avatar
8 months ago
Prove it.
Score: 40 Votes (Like | Disagree)
turbineseaplane Avatar
8 months ago
Make some smaller ones again please!
Score: 18 Votes (Like | Disagree)
8 months ago
Which is why we're only going to do one or two changes per year, to milk our customers as much as possible
Score: 18 Votes (Like | Disagree)
8 months ago
And yet… I find the iPhone - and all smart phones - less critical in my life with each passing day. It’s like after all of these years of using all of their advanced functions, I’m back to texting and talking just like with a 90’s flip phone. Of course, I’m sure that I’m the outlier.
Score: 16 Votes (Like | Disagree)
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