Apple's "It's Show Time" event will kick off shortly at the Steve Jobs Theater in Cupertino, California. The event will see the unveiling of Apple's long-rumored streaming TV service as well as its updated and enhanced Apple News subscription platform. Other potential talking points from the company include additions to Apple Pay and a new gaming service.

apple event march 2019

Apple Events app on tvOS

To be sure that you don't miss any part of the event, we've put together this helpful guide to outline when it takes place and where you can watch it streaming online. Of course, you can expect MacRumors to provide full live coverage of today's event as well.

Event starting time: 10:00 am Pacific Time / 1:00 pm Eastern Time / 5:00 pm GMT

Watch on web (video): Head to Apple's Events page and stream the event directly from your laptop, desktop, smartphone, or tablet (streaming now supports Firefox and Chrome).

Watch on web (live blog): If you're busy at work or school, you'll be able to rely on MacRumors' live coverage for up-to-the-minute updates from the event by keeping our event live blog open in a nearby window.

Watch on Twitter: You can also follow our @MacRumorsLive Twitter account.

Watch on TV: For anyone at home or near an Apple TV, the Apple Events tvOS app is the best way to watch these events on a big screen. You can use the Siri Remote to voice search "Apple Events app" on the tvOS App Store.

Watch later without spoilers: If you want to avoid spoilers from the event, check out our spoiler-free article where you can find out when Apple's video replay goes live.

Otherwise, we will be posting regularly throughout the event, and you'll be able to find those updates on our front page and our regular @MacRumors Twitter account.

For more information on what to expect from Apple today, be sure to read our full event preview.

Top Rated Comments

arn Avatar
90 months ago
What’s the point of spoiler free? Isn’t the whole point of this is to get information
Historically... it exists because Apple wouldn't live video stream. So people didn't watch to watch on a live blog, and instead watch the real video.

Today? with Live streaming from Apple? It's less useful... unless you can't watch at work or something.

arn
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...