Damon Wright's weblog gives us some information about his involvement in "Real People" Apple Ads in which he is featured. Of interest, he notes a second part of the campaign which will involve celebrities:
On a day's notice, they shipped me to Boston to hang out with what turned out to be the second to the last round of 25 of us "Joe Regulars" who were to be shot on film by Mr. Morris himself. Apparently, the next round would be celebrities. We hung out with one, but I still can't say who. I have a picture of myself with him. His arm's around me. What a coup.
Morris filmed each of us for somewhere between 45 minutes and an hour and a half. In between film role change, they took about a hundred stills of us. Keep in mind, as this is happening, and the hot lights are beating down on us, we have no idea what this is for.
This reflects and confirms GNYC's report about this ad campaign back in May. Per that report, future spots may include Lou Reed, Spike Lee, Bela Fleck as well as other Grammy artists.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
