Macworld San Francisco 2008 Rumor Wrapup: Winners and Losers - GeekWebGuides
Skip to Content

Macworld San Francisco 2008 Rumor Wrapup: Winners and Losers

After each major event, GeekWebGuides provides a wrapup of rumors to reveal the sources of the most accurate (or inaccurate) information.

MacBook Air

As always, rumors closer to the event tend to be more accurate and more revealing than those in the months ahead. In this case, many of the details of the MacBook Air were spot on, though many of these details were revealed in the week leading up to the event.

Our own MacBook Air Whispers article confirmed some long standing details, including a 13.3" screen, external optical drive, and was the first to dub the machine the "MacBook Air". Our other hints also suggested the use of a 1.8" hard drive, an ethernet dongle due to the slim size of the upcoming laptop, and the inclusion of a multitouch trackpad -- all of which also turned out to be true.

Finally, an actual description of the MacBook Air leaked out the night before the Keynote on Wired's Gadget Blog, with a description of an "unbelievably thin" design with tapering edges.

Meanwhile, the longer standing rumors for the ultra-portable MacBook came from multiple sources which were summarized in our Ultra-portable Rumor Roundup. In the end, Appleinsider provided the most accurate description: 13", aluminum, 50% lighter, Slim, NAND Flash, LED backlit, No Optical Drive. NAND flash ended up being an optional feature, but the remainder of the report as well as long lead time made their report particularly impressive.

Of note, CNBC's rumors of the ultra-portable Mac were far less accurate, despite being a mainstream news site. CNBC's Jim Goldman had cited "a very good source" and described a 12" model with NAND Flash only at $1500 -- all of which were wrong.

Other honorable mentions include 9to5mac's "something strange about the touchpad", and MacScoop's early ultra-portable report. Also of interest is a report coming out of CrunchGear in October claiming that Apple would be releasing Multitouch trackpad MacBooks. Despite the wrong timeframe, with the release of a Multitouch trackpad, we should give credit to this early rumor.

Apple TV

Despite much speculation of a possible Apple TV update, few credible rumors of what to expect from an Apple TV upgrade came out in the weeks ahead of Macworld. Businessweek was the only one to suggest that the Apple TV would see a major upgrade but no details or timeframe was provided. CrunchGear, however, did claim in that HD content was coming to the Apple TV (though they claimed October).

iTunes Rentals

FinancialTimes, Variety and Businessweek served as the major sources of information about Apple's new movie rental service. Word first leaked out in June with reports that Apple was negotiating terms for iTunes movie rentals. Subsequent reports pinpointed the $3.99/24 hour rental window as well as the wide participation of many studios.

iPhone 1.1.3

One of the biggest Apple leaks leading into this year's Macworld was the leak of the iPhone 1.1.3 firmware which was revealed by GearLive. As always, the leaked video and screenshots generated the usual doubts, but it turned out to be quite accurate. This leak of pre-release firmware is the biggest Apple leak in recent history.

Meanwhile, MacScoop's widely publicized rumor that 1.1.3 would get Copy/Paste functionality turned out to be inaccurate. And CNET France's early claim 1.1.3 would contain Disk Mode and Voice Recording was also wrong.

Other Winners/Losers

Winners: Digitimes 13.3" LED Screens, American Tech Research Analyst: an external HDD storage/dock/streaming device
Losers: American Tech Research Analyst: Blu Ray at Macworld, All "leaked" keynote claims, All "leaked" spy shots.
Unlikely now: Goldman Sachs Analyst: Apple TV with LCD screen

Summary

Dedicated Apple rumors sites such as GeekWebGuides and Appleinsider continue to provide the most accurate look at what's to come from Apple, though an expanding number of sites are able to fill in many additional details. Wired's Gadget Lab deservers particular credit for leaking an actual description of the Air the evening prior. Patent applications can certainly point the way to what Apple might be working on (multitouch) but should not be taken for granted (iMac docking station). Anonymously leaked transcripts and photos remain almost always fake.

What's to Come: MacBook Pros, Mini Tablet

In looking back at the sources of the most accurate rumors, we also find enticing reports of items that didn't come true at Macworld, but did come from credible sources.

The MacBook Pro updates are certainly coming -- and soon. Even without our rumor sources, the MacBook Pros are simply due for refresh. But the most interesting tidbit is that there have been reliable reports that the Pro machines will incorporate Apple's new multi-touch trackpad.

Given Appleinsider's accuracy with their ultra-portable report, it is increasingly likely that we will see a mini-tablet device coming from Apple. Apple is said to be working on a multi-touch OS X device about 1.5x the size of the iPhone with a 720x480 screen. Initial reports had suggested the possibility of a Macworld launch, but was delayed and may instead be seen later this year.

Related Roundup: MacBook Pro

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....
Latest Stories
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
8 minutes ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
4 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
5 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
5 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
5 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
6 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
6 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
6 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
11 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
13 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
14 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
14 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
15 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
16 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
17 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
17 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
17 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
17 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
19 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
20 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
20 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
21 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
21 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
22 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago