A recent extension of Apple's trademark to cover handheld gaming sparked some speculation that Apple might try its hand at a dedicated gaming device. However, a more cautious interpretation of this move is that Apple is simply covering their recent move into iPod game sales.
Develop Magazine claims that this is indeed the case, and that Apple is not planning on introducing a dedicated gaming device.
"Apple is very protective of the reputation it has built in the electronics market," said our source - familiar with Apple's conversations with software companies - speaking under conditions of anonymity. "So don't hold your breath for an announcement of an 'iGame' console just yet."
Instead, Apple is said to be looking to add more mobile games to its iPod, Touch and iPhone products. At present, Apple hand picks developers who it feels will make the best games for the iPod, and does not allow all comers to participate.
The iPhone and iPod Touch, however, are due to see a more public Software Development Kit (SDK) this month, though the exact details remain unknown.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
