While many readers await definitive news of a MacBook update, the void of legitimate rumors have triggered ongoing speculation about the anticipated release.
For lack of any new details, a lot of speculation has focused on the "Brick" codename that was first revealed by 9to5Mac. It seems any story about a possible Apple product tries to tie it to the mysterious codename. The problem with most of these predictions is that they ignore that the origin of the name relates exclusively to the new MacBook. There seems little chance that "brick" represents a new class of product.
The July rumor that Apple may adopt alternative chipsets has recently gotten a bit of traction with speculation that Apple could adopt the NVidia chipset which is scheduled for release on October 15th.
Readers may recall that October 14th is the rumored date of the Apple notebook refresh. There have been some incorrect reports that Apple had planned some sort of announcement on September 30th, but that simply turned out to be a routine conference call with their resellers.
And no lead up to a release would be complete without likely fake spy shots which claim to depict the new MacBook Pro.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
