As more reactions come in, Apple's stock has dropped in the setting of downgrades by at least one financial analyst from Oppenheimer & Co. Businessweek's Arik Hesseldahl hopes that this might mean that Apple could show up at CES, though this would go against Apple's reasoning that trade shows are simply less important.
Gizmodo reports that Apple had been planning to get out of Macworld for a long time.
They almost quit in 2002, but about two years ago I was sharing some wine with a friend from Apple and he told me: "We are going to phase out all trade shows". "Even MacWorld?," I asked. "Yes," he said, "MacWorld will go too. I don't know when, but it will."
Readers may remember that Apple pulled out of Macworld Boston in 2002 due to disagreements with the show's organizer IDG. The Macworld Boston show was cancelled soon after.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.