When Apple first opened the App Store back in July 2008, their review system allowed anyone to enter a comment or review on any application. No purchase was required at that time. As a result, many critical "reviews" came from those who had never bought those applications. Developers, of course, were particularly unhappy with this system which brought down the average score for almost all paid applications.
In September, however, Apple instituted a new rule in which customers could only leave reviews on applications they had actually purchased and downloaded. Existing "reviews" from these non-customers, however, remained in place.
That is, until yesterday. It appears that Apple has removed these early non-customer reviews. Several long standing apps have seen dramatic decreases in their review counts. SEGA's Super Monkey Ball count dropped from 4197 reviews down to 3710 while Namco's Pac Man dropped from 395 to 122. MacRumors forum users have noted that it has been these specific non-customer reviews have been targeted and removed.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
