ITV Executives Reportedly 'Furious' Over Rumored Apple TV Name Change
Mirror.co.uk reports that executives of UK television network
ITV are "furious" over
rumors that Apple will be changing the name of its Apple TV set-top box product to "iTV" as part of a major revamp later this year. Despite the fact that claim is only a rumor and that Apple has refused to comment on the issue, ITV is gearing up for a fight.
But ITV bosses are furious and meeting with lawyers this week to stop the move in the UK.
The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban.
Noting problems with Apple's new iPhone 4, one "insider" at the network worries about possible damage to its reputation should Apple make the name change.
A channel insider said: "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
Apple initially revealed the Apple TV as the "iTV" in September 2006 at its now-traditional fall music-focused event, but changed the name to "Apple TV" by the time it officially launched at Macworld San Francisco in January 2007.
Popular Stories
Apple today provided developers with the second betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes two weeks after Apple released the first betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word ...
Apple today provided developers with the third betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the second betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on ...
Apple and Amazon are partnering up for a $19.99/month streaming TV bundle that includes access to Apple TV and Peacock Premium Plus.
Available to customers in the U.S. for a limited time, the streaming bundle offers access to both services at a 30% discount, similar to the bundle that launched in October 2025.
Apple TV is normally $12.99 per month, while Peacock starts at $16.99 for ...
