AT&T Alone Sees 200,000 iPhone 4S Preorders in First 12 Hours, Their Most Successful iPhone Launch Ever - MacRumors
Skip to Content

AT&T Alone Sees 200,000 iPhone 4S Preorders in First 12 Hours, Their Most Successful iPhone Launch Ever

iphone 4s white side shot

Reuters reports that AT&T is seeing "extraordinary demand" for the new iPhone 4S which became available for preorder at around 12:01 am Pacific time on Friday, October 7th. AT&T reveals that they have seen over 200,000 preorders for the iPhone 4S in the first 12 hours of sale.

For reference, last year, Apple announced that they saw a record-breaking 600,000 iPhone 4 pre-orders in the first day across all carriers in US, France, Germany, Japan and the UK. So, 2010's 600,000 number included all of Apple's launch carriers and over the first full day of sales.

This year, AT&T alone saw over 200,000 pre-orders in half the time. Unlike last year, the new iPhone 4S is now also available on Verizon and Sprint in the U.S, which will account for many other U.S. preorders. Despite being split across three carriers, AT&T says that this is "the most successful iPhone launch we’ve ever had".

Similarly, Apple also offered iPhone 4S preorders in several other countries outside the U.S. too (Australia, Canada, France, Germany, Japan and the UK). So, it seems certain that the iPhone 4S will also be Apple's most successful phone launch ever.

iphonesoldout
Update: Sprint's website shows the 16GB iPhone 4S as sold out.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

196 months ago
Wait you mean all the experts on the internet were wrong?!
Score: 89 Votes (Like | Disagree)
eagandale4114 Avatar
196 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:

The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.
Score: 77 Votes (Like | Disagree)
196 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:
Score: 70 Votes (Like | Disagree)
196 months ago
At least it's available in White from day 1
Score: 52 Votes (Like | Disagree)
TheOrioles33 Avatar
196 months ago
Wait you mean all the experts on the internet were wrong?!
Lol. Experts? The 4s is just as good if not better than most offerings out there. People over reacted.

Ordered my 64gb.

And before all the idiots come with thier "iSheep" comments just know, if you make a good quality product and stand behind it, people will buy it. Apple does that.

RIP Steve.
Score: 50 Votes (Like | Disagree)
jvmxtra Avatar
196 months ago
The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.

No you are wrong.

People do sit on mr all day and then bash iPhone 4s AND then order at 3am
Score: 42 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
3 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
3 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
4 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
4 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
4 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
5 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
5 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
10 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
12 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
12 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
13 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
14 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
15 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
16 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
16 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
16 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
16 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
18 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
18 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
19 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
19 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
20 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
21 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago