Apple has closed New York City's first Apple Store, SoHo, at 103 Prince Street for renovations, and opened a temporary store nearby at 72 Greene Street. The store, while "temporary", has the same look-and-feel of an Apple Store, with Covent Garden-style exposed brick and HVAC.
These pictures, published by Racked, show the inside of the store which is very busy, typical for an Apple Store. Racked has several more pictures of the store as well.
Beyond the cast iron portal, the crowd was thick, huddled around signature blond tables showing Apple's array of electronic goodies. Thoughts of chewy candy were erased, replaced by a deep desire for things digital. The look of this new emporium, where Apple fiends can get their jones on while the main store on Prince Street is remade, is raw and rustic. Imagine a very, very clean warehouse with lots of friendly spirits decked out in identical blue shirts.
Apple hasn't specified how long the SoHo store will remain closed, but with a full-featured Genius Bar and plenty of products on display, the temporary store looks capable of taking care of Apple's customers.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
...with lots of friendly spirits decked out in identical blue shirts
I don't know where he got this though. In the first pic, there are maybe two blues visible within the huge crowd and only one in the second pic, which seems pretty consistent to what I experience at an Apple Store. They are all usually busy talking to somebody wondering which Mac to buy, while I walk around in despair trying desperately to get eye contact with one of them to let me purchase my stupid iPhone case and get the hell out of there. Don't get me wrong, I love their products and their store and I go visit every time I pass by, but FOR THE LOVE OF ALL THINGS WELL DESIGNED, just give me a frickin place to stand in line so I can stop all this guesswork and rude interrupting.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
