Judge Tosses Proview's U.S. Suit Against Apple over iPad Trademark - MacRumors
Skip to Content

Judge Tosses Proview's U.S. Suit Against Apple over iPad Trademark

by

proview logoAmong several lawsuits filed by Chinese company Proview alleging that it legally owns the "iPad" trademark in China despite a deal December 2009 between Proview's Taiwanese arm and a dummy corporation set up by Apple for the purposes of acquiring the trademark, one lawsuit has been filed in the United States. In that suit, filed in California in late February, Proview alleged that Apple had engaged in deception in its efforts to acquire the trademark.

The Wall Street Journal now reports that the judge handling the case has thrown it out of court, citing an apparent agreement between Apple and Proview to adjudicate their differences in Hong Kong courts, where Apple won a decision last year.

After Proview took its legal case to the U.S., Apple argued for the case to be dismissed on the grounds that the parties had agreed to settle any legal disagreements in Hong Kong.

Judge Pierce upheld that view, writing that Proview failed to provide evidence that the selection of Hong Kong was "unreasonable or unfair," according to a copy of the order.

In response to the decision throwing out the U.S. case, Proview's lawyers claimed that the decision was not based on the merits of the case and that the company will appeal the decision.

The U.S. developments come as Apple and Proview continue their litigation in China, where the two companies are engaging in court-suggested settlement talks that have reportedly seen Apple for the first time making a settlement offer. But the two parties apparently remain far apart in their expectations for a settlement, and it is unclear whether the talks will yield any agreement.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Top Rated Comments

Gubbz Avatar
189 months ago
I don't see the issue, ProView obviously sold the name for what they felt was a fair price, otherwise why did they sell it? Dummy company or not, they willingly sold it. The price shouldn't quadruple (and that is being extremely conservative lol), just because it's Apple... If you queue up and buy a burger, you expect to pay the same as the guy in front of you, you wouldn't expect to be asked to see a payslip so they could calculate out how much you have to pay... It just sounds like sour grapes, if they had known who it was, they'd have upped the price...
Score: 10 Votes (Like | Disagree)
189 months ago
We all pay 99 cents for a double cheeseburger, whether you're a homeless guy or a billionaire.
Score: 7 Votes (Like | Disagree)
189 months ago
China is china, more than half the stuff they produce are blatant copies with slight differences in words but you can see what they
replicated.
The government in china turns a. Blind eye to it.
But when the shoes on the wrong foot, they can't take no for an answer.
Problem with Chinese businesses is contracts and documents are not worth the paper they are written on.
Score: 4 Votes (Like | Disagree)
fabian9 Avatar
189 months ago
I don't see the issue, ProView obviously sold the name for what they felt was a fair price, otherwise why did they sell it? Dummy company or not, they willingly sold it. The price shouldn't quadruple (and that is being extremely conservative lol), just because it's Apple... If you queue up and buy a burger, you expect to pay the same as the guy in front of you, you wouldn't expect to be asked to see a payslip so they could calculate out how much you have to pay... It just sounds like sour grapes, if they had known who it was, they'd have upped the price...

That's exactly right! It's also not very difficult to work out who might have an interest in the name iPad, considering at the time there was an iMac, iPod, iPhone, etc. on the market!

Proview missed a trick here and they're trying to dig themselves out of a hole.
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
189 months ago
From previous articles found on this site, they have mentioned that Taiwan didn't have the rights to sell the name (even though some corporate head office guys were involved).

If I bought a car and "gave" it to my daughter and then she decided to sell it without my signature/say so, then it wasn't a legit sale.

I don't know what is involved in selling rights to a name, but if the right people didn't sign the dotted line then they might have a case.

On the other hand, if I offered to buy your car, you said that it was your daughter's, and I handed the money to your daughter while you were watching, and then you called the police for car theft when I drove away, I don't think you would get away with it. And that is exactly what Proview is trying to do.
Score: 2 Votes (Like | Disagree)
189 months ago
We all pay 99 cents for a double cheeseburger, whether you're a homeless guy or a billionaire.

The McDouble only has one slice of cheese now. But yeah.
Score: 2 Votes (Like | Disagree)

Popular Stories

ipad peach

Apple Code Confirms iPad 12 Specs: A19, 8GB RAM, N1, C1X Modem

Friday September 25, 2026 10:12 am PDT by
The next low-cost iPad will be equipped with an A19 chip, C1X modem, N1 networking chip, and 8GB RAM, according to details found in Apple's code by MacRumors contributor Aaron Perris. We've heard some of these same specifications in prior rumors, so this is more of a confirmation than a new leak. The iPad 11 has an A16 chip, so the upgrade to the A19 in the 12th-generation iPad will bring a...
ipad 10th gen blue

iPad Could Get Significantly Thinner Bezels, Leaker Says

Monday October 5, 2026 8:39 am PDT by
The iPad is set to gain significantly narrower borders around its display, according to the leaker known as "Instant Digital" on Weibo. The post gives no model or timeline; it could refer to the entry-level iPad or to Apple's tablet lineup in general. Refreshes of the entry-level iPad, iPad mini, iPad Air, and iPad Pro are in the pipeline. The next iPad mini is already rumored to gain OLED and ...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
3 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
3 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
3 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
4 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
4 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
5 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
5 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
10 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
11 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
12 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
12 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
13 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
15 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
15 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
15 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
16 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
16 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
17 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
18 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
19 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
19 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
20 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
21 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago