Apple Reminds Developers of App Store Freeze During Holidays - MacRumors
Skip to Content

Apple Reminds Developers of App Store Freeze During Holidays

35998Apple has sent reminders to App Store developers that the annual shutdown of iTunes Connect is scheduled to take place from Friday, December 21, 2012 to Friday, December 28th, 2012.

iTunes Connect is the portal for developers to submit app updates and changes. As a result, no new apps, app updates or price changes will be reflected in the App Store during that time.

We strongly recommend that you do not schedule any pricing changes in iTunes Connect that would take effect between Friday, December 21, 2012 and Friday, December 28, 2012. Pricing changes scheduled to take effect during this date range will not be reflected on the App Store and your app or In-App Purchase will become unavailable for purchase until after the shutdown.

We also recommend that you do not schedule any apps to go live during the shutdown. Releases scheduled with a start date between Friday, December 21, 2012 and Friday, December 28, 2012 will not go live on the App Store until after the shutdown.

As a result of the shutdown deadline, a large number of App developers have been cutting prices today as they compete for top ranking on the App Store Top Charts during the lucrative Christmas sales period.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

Dewroo Avatar
175 months ago
App store app freeze = end of the world.
you see, the app store won't come back. ever. there will be a catastrophic problem and all apps will be deleted off apple's servers.

apple will lose stock and go bankrupt.
Score: 4 Votes (Like | Disagree)
Jynto Avatar
175 months ago
The mayans were trying to warn us. We're all gonna die!
Score: 2 Votes (Like | Disagree)
175 months ago
Still baffles me that Apple cant afford to keep it open. I'm pretty sure there would be a fair few review staff that would be happy to keep working, especially any that dont celebrate anything this time of year.

----------

Can we still get daily reports or is the whole thing down for that week?

You cant even log in. It's completely shut down for the week. Here's the full email as MR dont seem to be showing it:

iTunes Connect will be temporarily shut down from Friday, December 21, 2012 to Friday, December 28, 2012. During this shutdown, the following functionality will be unavailable:

Access to iTunes Connect and iTunes Connect Mobile
Delivery of any apps or updates
Additionally, the following will be delayed:

Releases scheduled to appear on the App Store for the first time
Pricing changes scheduled through the interval pricing system in iTunes Connect
We strongly recommend that you do not schedule any pricing changes in iTunes Connect that would take effect between Friday, December 21, 2012 and Friday, December 28, 2012. Pricing changes scheduled to take effect during this date range will not be reflected on the App Store and your app or In-App Purchase will become unavailable for purchase until after the shutdown.

We also recommend that you do not schedule any apps to go live during the shutdown. Releases scheduled with a start date between Friday, December 21, 2012 and Friday, December 28, 2012 will not go live on the App Store until after the shutdown.

Score: 2 Votes (Like | Disagree)
175 months ago
Apple isn't shutting off the app stores.

They just won't be reviewing any new apps or updated apps while the employees are on vacation.

I know...shockingly I did read the email, and have gone through this for a few years now ;)

I meant there is no reason why they have to shut down iTunes connect and app reviews.
Score: 1 Votes (Like | Disagree)
OriginalMacRat Avatar
175 months ago
Still baffles me that Apple cant afford to keep it open. I'm pretty sure there would be a fair few review staff that would be happy to keep working, especially any that dont celebrate anything this time of year.

Apple isn't shutting off the app stores.

They just won't be reviewing any new apps or updated apps while the employees are on vacation.
Score: 1 Votes (Like | Disagree)
gmanist1000 Avatar
175 months ago
Good time for them to fix the slow App Store with iOS 6! Though, I doubt they will.
Score: 1 Votes (Like | Disagree)