RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding - MacRumors
Skip to Content

RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding

Research in Motion today announced its next-generation smartphone, the Z10. RIM also announced a corporate rebranding, officially changing the name of the company to BlackBerry.

Z10
All four U.S. carriers are expected to carry the Z10, shipping in March and starting at $199 with a two-year contract. Walt Mossberg, reviewing the Z10 for the Wall Street Journal, notes that a physical keyboard-equipped Q10 model is due in April as well. He notes that in "moderate to heavy use", the battery didn't last as long as a charge on an iPhone 5 in similar usage, but he did have some praise for the device.

BlackBerry has always leaned heavily on its physical keyboard, and, according to Mossberg, the virtual keyboard on the Z10 shines as well:

The Z10 keyboard is the best and fastest out-of-the-box virtual keyboard I’ve used. Master BlackBerry thumb typists might not find it as fast as the traditional physical keyboard, but, for a one-finger typist like me, it was faster and more accurate than either the native keyboards on the iPhone or Android. This is partly because it features predictive typing. It displays words that are likely to come next right above the rows of letters, and lets you flick these words upward into the text you’re composing. It learns what mistakes you typically make in hitting letters, and adjusts. And it learns words and abbreviations you frequently use, even proper names.

The company promises 70,000 apps at launch, including staples like Facebook, Twitter, Angry Birds, MLB, and more. Many notable apps are missing however, including Pandora, Spotify and Netflix.

The Z10 comes with a 4.2" 1280x768 display, giving it a higher pixel density than the iPhone 5; an 8 megapixel rear camera; 16GB capacity only, but includes a card slot for storage upgrades; available in white or black; a removable battery; and LTE support, though Mossberg got extremely poor data speeds on AT&T and RIM couldn't explain why.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

Dwalls90 Avatar
179 months ago
Awesome. Glad they are making a comeback. The more competition, the BETTER our iOS devices. :apple:
Score: 59 Votes (Like | Disagree)
iThinkIt Avatar
179 months ago
Exactly how does this qualify as a "mac rumor", or even as an "Apple rumor"?

Competition...
Score: 35 Votes (Like | Disagree)
niuniu Avatar
179 months ago
Too little too late RIM
Score: 31 Votes (Like | Disagree)
pnoyblazed Avatar
179 months ago
c'mon guys at least they are trying
Score: 25 Votes (Like | Disagree)
bwillwall Avatar
179 months ago
I hope they succeed as unlikely as it is. I would much rather it be Apple vs Blackberry than Apple vs evil samsung holding supplier cards
Score: 22 Votes (Like | Disagree)
179 months ago
Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
Score: 21 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
2 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
3 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
3 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
3 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
4 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
4 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
5 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
10 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
11 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
12 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
12 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
13 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
14 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
15 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
15 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
15 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
16 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
17 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
18 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
19 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
19 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
19 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
20 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago