Apple Runs New 'Hollywood' iPad Spot During the Oscars - MacRumors
Skip to Content

Apple Runs New 'Hollywood' iPad Spot During the Oscars

Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'.


Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

172 months ago
bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
Score: 41 Votes (Like | Disagree)
Starship77 Avatar
172 months ago
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
Score: 26 Votes (Like | Disagree)
chriscrk Avatar
172 months ago
Why is no one mentioning Steve's birthday today? :(
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
Score: 16 Votes (Like | Disagree)
Codyak Avatar
172 months ago
At least they didn't yell out "iPad!" at the end.
Score: 13 Votes (Like | Disagree)
172 months ago
that was obnoxious :(
Score: 9 Votes (Like | Disagree)
Squilly Avatar
172 months ago
I've grown to hate these after the previous two. Now this one?!
Score: 9 Votes (Like | Disagree)