Apple is nearly finished decorating the Moscone Center for WWDC 2013. Work began two days ago with giant Apple logos on the outside of the building, as well as large horizontal and street pole banners.
Spotted on some of the banners inside the Moscone Center is the tagline 'Where A Whole New World's Developing'.
Workers are also preparing the banners that have sometimes been covered with black sheets pre-Keynote in past years.
Update: MacStories has taken a new photo that appears to show a first-floor banner concealed with a white sheet instead of the black sheet that has been seen in prior years.
New this year are banners on the newly renovated Metreon shopping center across the street from Moscone West. The building houses a popular movie theater complex, a newly-added Target store, and a number of restaurants.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
This is pretty much what I think is going to happen. Apple TV update that allows third party apps. HBO Go will be one of the featured apps - Kessler already outright said so back in February.
It's too early for the iWatch. Tim Cook talked about it at the AllThingsD and he sounded like he doesn't feel like they've got the right form factor yet. They won't release it until they feel that it will catch fire with teenagers.
Ah, I missed this feeling of Apple excitement in the lead up to a keynote event. I'm actually really excited about Apple TV right now.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
/https://forums.macrumors.com/proxy.php%3Fimage=http://i44.tinypic.com/2zxtfg1.jpg&hash=626769fba60c8bff22da8a03dde64810)
/https://forums.macrumors.com/proxy.php%3Fimage=http://cdn.memegenerator.net/instances/400x/37844021.jpg&hash=86741dfc9bdc139aa85913db87540170)
