Apple Retail Closely Monitoring Employee Usage of iOS 7, Forbids In-Store Demos for Customers

ios_7_iconApple is carefully monitoring the way that its retail workers are using iOS 7, reports 9to5Mac. Both retail store managers and Apple's Human Resources team have been contacting employees that are found using iOS 7 to ensure that the beta software was installed through official Developer channels.

Apple's retail workers are only authorized to install iOS 7 if they are members of the iOS Developer Program or part of an internal testing project. Employees are not allowed to sign up for a developer account and share the iOS 7 beta with coworkers, as noted in a warning letter that Apple sent out to some retail employees.

Am I allowed to load and use iOS beta software on my devices? Not unless you are a member of the iOS Developer Program, or have been explicitly authorized by management to participate in the development or testing of internal Apple applications as part of an official Apple project.

You may not load iOS beta software onto any other person's iOS device. Employees are not authorized to receive iOS beta software from any third parties, even if those third parties are iOS Developer Program members.

Employees have also been forbidden from showing the iOS 7 beta to Apple Store customers. According to retail workers who spoke to 9to5Mac, Apple is "super strict" about all iOS 7 usage in store. "We could get fired for showing a customer iOS 7 on our phones because of the Apple Developer NDA agreement," said one employee.

Customers who bring in malfunctioning phones running iOS 7 will not be able to have them serviced in store either, as Apple has implemented guidelines preventing Geniuses from working on phones running the beta software.

Apple routinely uses its retail employees to test and improve software. Last year, Apple relied on its workers to help improve its Maps app, and this year, certain employees have been given access to OS X Mavericks for beta testing purposes.

iOS 7, which offers a radical design overhaul along with a number of performance enhancements, is currently only available to developers. The final version of the software is expected to be released this fall alongside the next generation iPhone.

Related Forum: iOS 7

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

wesk702 Avatar
165 months ago
It can't be that big of a deal to show a customer a preview of things to come.

If it's buggy and can lead to negative impressions, you bet it can.
Score: 26 Votes (Like | Disagree)
GSPice Avatar
165 months ago
Totally understandable. Otherwise they'd probably have a jailbreak bar, too..
Score: 15 Votes (Like | Disagree)
appleisking Avatar
165 months ago
Its probably news to you, but there is such a thing as objectively bad design, and iOS 7 is reflective of such. Just because something is popular does not mean its quality.

If Ive redesigned the Coke cans, they'd look like this:

Image (http://i.huffpost.com/gen/1190020/original.jpg)

And you'd probably still praise it.

This is not the thread to go off on a rant about how bad ios7 design is. The article has nothing to do with that. Go explore the million threads on that topic and get into arguments there.
Score: 9 Votes (Like | Disagree)
funnyboy88 Avatar
165 months ago
As a former Apple store employee, I perfectly understand Apple's stance here. iOS 7 is for developer testing. It is inappropriate to demo it as a product. It also creates an inconsistent customer experience as any demo would not be widely available. You'd end up running around the store looking for your one employee friend who has it on his phone. Then you find out he is on lunch break and the customer gets pissy that they can't see iOS 7 and will say, "Well then I guess Apple isn't interested in my business." Or "Another employee showed me iOS 7, why can't you?!" You have no idea how pissy customers can be.
Score: 9 Votes (Like | Disagree)
mj1108 Avatar
165 months ago
This seems heavy handed and silly.

What wrong with showing someone a little ios 7. Are they afraid it's so bad that people will run to android? Most people who would be interested in a sneak peek would be fully aware it is beta and will have glitches and may change before the final release.

I think it would bring more traffic to the stores and generate some excitement.
Part of the problem is, there are some people who don't know or realize what BETA is. If someone walks in off the street, sees iOS7 on a phone, tries it and finds parts of it buggy, etc...they could think iOS7 is a buggy piece of crap.
Score: 8 Votes (Like | Disagree)
Tubamajuba Avatar
165 months ago
Smart move. They don't want customers to see the elementary school Fisher Price iOS and go "ohhh, thats the new iOS? I'll, uhh, you can..hmmm....Oh is that a Microsoft Store?"

Are you serious?

This stuff wasn't even funny on June 10.
Score: 8 Votes (Like | Disagree)