Apple Releases New iPhone 5c 'Plastic Perfected' Ad

Monday September 16, 2013 7:12 pm PDT by Juli Clover

Apple has launched a new ad for the iPhone 5c called "Plastic Perfected," focusing on the bright colors and the polycarbonate material of Apple's new iPhones. The ad, which features the catchy song "Rill Rill" from Sleigh Bells and no dialogue, depicts liquid in various colors morphing into the iPhone 5c.

Watch on YouTube

The ad is similar to earlier iPhone 5c marketing materials, including a video for the iPhone 5c that debuted during the company's September 10 iPhone event, which also had a heavy focus on the materials and construction of the phone.

Apple's iPhone 5c became available for pre-orders last Friday, and as of today, several carrier-specific models of the device are still in stock, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25.

The iPhone 5c can currently be pre-ordered from Apple's website and is priced at $99 for the 16GB version and $199 for the 32GB version with a two-year carrier contract. The device, along with the iPhone 5s, will be available in stores on Friday, September 20.

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Top Rated Comments

Michael Scrip

171 months ago

Before this thread gets too out of control.... think about this. It's sometimes not the material that people have an issue with.

It's build quality.

There are a lot of phones made out of plastic that have removable batteries. By nature, the battery door is usually a thin flimsy attachment. It may wiggle and squeak... and it could make the entire phone feel less than desirable in the hand. After all... it's two pieces.

In contrast... a phone with a one-piece plastic shell over a strong metal chassis will feel much better in the hand. It feels like a solid mass.

Both of those are "plastic phones" but their build quality is quite different.

Score: 40 Votes (Like | Disagree)

MultiMediaWill

171 months ago

Honestly this ad kinda sucks...

Score: 40 Votes (Like | Disagree)

Carlanga

171 months ago

I hope this phone does well.

I hope not, at the current price point is not a good way of setting prices for future iPhones so I hope it tanks.

Score: 33 Votes (Like | Disagree)

Michaelgtrusa

171 months ago

I hope this phone does well.

Score: 27 Votes (Like | Disagree)

santydolby

171 months ago

Meh!

This whole new "[I]unapologetically[/I]" plastic philosophy, and the ad seem very meh to me. For once I feel for Samsung who were unnecessarily trolled "plastic" in the recent years when they actually did a very good job of it.

Samsung 1 - Apple 0

Score: 25 Votes (Like | Disagree)