Apple's Holiday Quarter iPad Sales Estimated to Hit Record 25 Million - MacRumors
Skip to Content

Apple's Holiday Quarter iPad Sales Estimated to Hit Record 25 Million

Apple will announce its next quarterly earnings on Monday, January 27, and ahead of the announcement analysts are releasing their iPhone and iPad sales estimates for this holiday quarter. As we noted earlier this week, analysts predict record quarterly sales of 55 million iPhones, a 16% increase over the same quarter last year. A follow-up report today from Philip Elmer-Dewitt of Fortune suggests sales of the iPad will grow 10% year-over-year to also set a new record for Apple.

ipad-sales-estimate-4q-2013
Elmer-Dewitt surveyed iPad sales estimates from 45 analysts, including 28 professionals and 17 amateurs. Estimates range from 21 million to 28 million units, with an average of 25 million units.

The average estimate among all the analysts is 25 million iPads, up 10% from the same quarter last year.

The indies, as usual, are a bit more bullish than the pros. As a group, they're looking for 16% growth, compared with the Street's 8%. Unless they've updated their numbers, four sell-side analysts -- Cowan's Timothy Arcuri, Credit Suisse's Kulbinder Garcha, Citi's Glen Yeung and CLSA's Avi Silver -- still expect Apple to report a drop in iPad sales.

Early metrics from the holiday season mirror these analyst expectations. By one count, the iPad lineup collectively accounted for 18% of Target's Black Friday sales, while the iPad mini was a top seller at Walmart. The App Store also experienced a spike in interest on Christmas day, with revenue increasing by 56 percent and the total number of downloads growing by 53 percent.

Apple will be reporting its quarterly earnings on January 27, 2014 after the close of trading, at approximately 4:30 PM Eastern / 1:30 PM Pacific. MacRumors will have full coverage of Apple's earnings release and the associated conference call taking place at 5:00 PM Eastern / 2:00 PM Pacific.

Related Roundups: iPad, iPad mini
Related Forum: iPad

Popular Stories

HomePod minis Apple TV and iPad mini Leak Feature

iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked

Friday September 25, 2026 8:18 am PDT by
The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned. The most notable iPad mini details revealed in today's leak include an A20 Pro ...
iPad mini 7 feature

iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More

Friday September 25, 2026 8:18 am PDT by
Apple's next-generation iPad mini will feature the A20 Pro chip, a rearranged front-facing camera, and a new speaker system, leaked code reveals. The information originates from Apple's own code (spotted by MacRumors contributor Aaron Perris) and also shows clear product images of the new iPad mini. Although images of the device only show the front, leaving any design changes of the rear or ...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...

Top Rated Comments

Renzatic Avatar
166 months ago
I have a friend who has never owned an iOS device and he is supposedly Apple fan. I seriously wonder about him...

Maybe he likes Macs, but not iDevices.

Either way, I'd keep an eye out on him, because he might go all Samsung on you one day.
Score: 5 Votes (Like | Disagree)
M-O Avatar
166 months ago
Seriously at this point who hasn't bought an iPad ?

we all know that one, lonely guy who has a microsoft surface.
Score: 5 Votes (Like | Disagree)
mdridwan47 Avatar
166 months ago
Apple is DOOMED!!
Score: 5 Votes (Like | Disagree)
512ke Avatar
166 months ago
Seriously at this point who hasn't bought an iPad ?

Who is buying their second or third iPad?

Lots of people.
Score: 4 Votes (Like | Disagree)
iapplelove Avatar
166 months ago
Seriously at this point who hasn't bought an iPad ?
Score: 4 Votes (Like | Disagree)
szw-mapple fan Avatar
166 months ago
Investors are so wrong about Apple, Google and Yahoo in my arrogant opinion.

Apple. On fire. Coming up.

Google. Dangerously dependent on selling ads as it's sole source if big revenue.

Yahoo. Way overvalued on the promise of making money while they don't care if each kindle loses money.

Google glass. Amazon drone delivery. Loud. Non money making. Publicity stunts.

Apple. Secret. Focused. Buy only companies you need.


Kindles does lose money, but I don't recall Yahoo making them.:D
Score: 3 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
2 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
2 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
3 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
3 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
3 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
4 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
4 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
9 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
10 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
11 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
12 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
12 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
14 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
15 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
15 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
15 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
15 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
16 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
17 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
18 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
18 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
19 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
20 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago