Apple Debuts Shortened 'Sound Verse' and 'Light Verse' iPad TV Ads

No power in the verse.

I really dislike both of these. Should have kept with this direction:
https://www.youtube.com/watch?v=NoVW62mwSQQ

These shorter ones really lost the magic of the full length version. Apparently good advertising is really hard, but I wouldn't be surprised if they hit a grand slam soon.

Yep, I agree. These are actually quite lame shortened. No dramatic tension whatsoever. And I think a large part of what makes the long one work is the background music. Doesn't work here.

The sad part (for Apple) is that I'm sure these are the spots that will run more often since they're only 30 seconds.

These shorter ones really lost the magic of the full length version. Apparently good advertising is really hard, but I wouldn't be surprised if they hit a grand slam soon.

These are alright, but I thought the full-length one was 10 times more powerful. Really got the message across that iPads are very useful to a lot of people and are intended to supplement your career or your passions, not to be used to play Angry Birds.

The optimist in me is saying that Apple does actually want people's lives to improve because of iPads in one way or another; the cynic in me is saying that they're just doing their best to get a few hundred bucks out of you as soon as possible; and the realist in me says they want people's lives to improve so those people tell their friends that, and thus more iPads are purchased. :D

Anyway, I like this ad campaign. Much better than a lot of their recent efforts.

When was the last time Apple released an ad that wasn't terrible? I see what they're trying to do with these and it just doesn't work. It's not inspiring and it totally misses the mark, same with that Christmas one (https://www.youtube.com/watch?v=v76f6KPSJ2w).