Bill Campbell Reflects on 17 Years on Apple's Board of Directors - MacRumors
Skip to Content

Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

nutmac Avatar
160 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
160 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
160 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
160 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
160 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
160 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
2 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
2 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
2 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
3 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
3 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
3 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
4 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
9 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
10 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
11 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
11 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
12 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
14 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
14 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
14 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
15 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
15 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
16 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
17 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
18 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
18 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
19 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
20 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago