Apple Announces Apple Watch, Available in Early 2015 From $349 - MacRumors
Skip to Content

Apple Announces Apple Watch, Available in Early 2015 From $349

Apple today announced its long-rumored wearable device, the Apple Watch, which actually uses the Apple Symbol () followed by "Watch" in its name. Apple's Watch is designed to be both fashionable and functional, available in an array of different color and materials with six different types of watch straps that are easily interchangeable. Prices for the device, which will be available in early 2015, start at $349.

There are six different Watch face colors and materials: Stainless Steel, Silver Aluminum, 18-Karat Yellow Gold, Space Black Stainless Steel, Space Gray Aluminum, and 18-Karat Rose Gold.

There's the Apple Watch collection, which has stainless steel or space black stainless steel cases combined with a range of metal and leather bands, the Watch Sport collection, which includes anodized aluminum cases in silver or space gray with colorful, durable bands, and the Apple Watch Edition, which includes 18-karat gold cases in yellow or rose with "exquisitely crafted" bands and closures.

applewatch1
All of Apple's Watches can be customized with an array of different digital watch faces to suit different tastes. Each of the watches is available in two separate screen sizes for different sized wrists: 38mm and 42mm, and the watches have a flexible, durable sapphire display.

Apple's Watch uses unique input methods, taking advantage of the traditional watch dial or crown, which Apple refers to as a "digital crown" on the device. This scroll-type wheel allows users to zoom and scroll through various user interface elements.

The device also takes advantage of new pressure-sensing technology and is able to determine the difference between a tap and a press, allowing for a new range of contextually specific controls. A second physical button next to the digital crown lets users tap to bring up a list of contacts and then communicate with friends by sending quick drawings, messages, and animated emoji. It's also possible to send a heart beat, drawn from the watch's sensors.

Inside the device, there's a new Taptic Engine that allows users to hear and feel the design of the user interface. According to Apple, users will be able to feel and respond to notifications "easily and intuitively" through the Taptic Engine.

applewatch4
A new custom designed chip, the S1 processor, integrates many subsystems into one singular module. The back of the watch is constructed from zirconia with four sapphire lenses that can detect pulse rate. There is also a gyroscope and accelerometer, which helps the Apple Watch provide a comprehensive picture of daily activity.

The back of the device is also the home of Apple's charging solution, which uses a MagSafe with inductive charging. The user will not have to worry about exposed contacts or aligning the charger properly. Apple has declined to comment on battery life at this point.

Because it is a watch, the device is designed to keep accurate time, continually checking its internal clock against the definitive global time standard with the "precision found in GPS satellites." Apple's Watch is designed to improve the health and fitness of its users, and thus it is able to keep track of a variety of health metrics, accurately tracking movement and a wide range of activities. An included Activity App gives users an overview of their daily fitness levels, with three "rings" representing calories burned, exercise done, and how often a break has been taken from sitting.

There's also a Workout App, which shows real-time stats like time, distance, calories, and pace when working out. It's designed to encourage users to meet and beat goals, and over time, the Watch is said to be able to act as a personal trainer, suggesting new fitness goals.

watchactivityapp
Apple's Watch will support third-party apps, with support for both extended notifications from the iPhone and apps that run directly on the device. The Watch does rely heavily on the iPhone and does not function as a standalone device as it is designed to work with Apple's new Continuity features, letting users shift tasks from one device to another with ease.

The Apple Watch does include support for NFC, and it will function with Apple's new payment initiative, Apple Pay, which lets users make secure payments from the iPhone 6, iPhone 6 plus, and Apple Watch.

The Apple Watch will be available starting at $349, with users able to purchase the device in early 2015.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch s12 ultra 4

Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation

Wednesday October 7, 2026 12:02 pm PDT by
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit. Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
apple watch series 6 blood oxygen monitoring 1

Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger

Tuesday October 6, 2026 6:09 am PDT by
Apple's $634 million patent loss to medical technology company Masimo has just gotten even bigger, after a federal judge ordered Apple to pay an additional $184 million in interest on what it owes (via Bloomberg Law). The ruling takes Apple's bill to around $818 million, but that doesn't include any post-judgment interest continuing to accrue until the judgment is paid. Judge James Selna ...
Latest Stories
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
7 minutes ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
2 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
2 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
2 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
3 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
3 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
4 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
5 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
6 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
6 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
6 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
7 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
12 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
12 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
12 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
13 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
15 hours ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
16 hours ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
16 hours ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
17 hours ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
17 hours ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
18 hours ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
20 hours ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
21 hours ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
22 hours ago
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple's Touchscreen OLED MacBook Pro: Everything We Know
1 day ago
iPad Mini 8 Expected Next Week With These 10 New Features
iPad Mini 8 Expected Next Week With These 10 New Features
1 day ago
Here's What Apple's Apps Look Like on the iPhone Duo
Here's What Apple's Apps Look Like on the iPhone Duo
1 day ago
iOS 27.3 May Expand RCS Support to Australia's Telstra in December
iOS 27.3 May Expand RCS Support to Australia's Telstra in December
1 day ago
New Apple TV 4K Features 'Whole Room Audio' With Four HomePods
New Apple TV 4K Features 'Whole Room Audio' With Four HomePods
1 day ago