Apple started accepting Apple Watch pre-orders at 12:01 AM Pacific today, and official retail packaging for the 18-karat gold Edition model is now beginning to appear on social media. Instagram user Iris Decreus shared the picture below of an Apple Watch Edition next to its suede box, which has a premium look compared to the regular packaging for the Apple Watch Sport and stainless steel Apple Watch.
Twitter user Fabien W. also shared multiple photos that provide a closer look at the Apple Watch Edition packaging earlier today. The outside of the box has an embossed Apple logo, while the inside appears to have a soft lining to keep the Edition free of scratches. The bottom of the box is embossed with the Apple Watch Edition logo, and official product documentation is included inside the box.
Apple Watch pre-orders and try-on appointments began today ahead of the wrist-worn device's release on April 24 in the United States, Australia, Canada, China, Germany, France, United Kingdom, Hong Kong, Japan and China. Apple Watch shipping times quickly slipped to 4-6 weeks or later after pre-orders became available, and the Apple Watch Edition and certain other models are not available to ship until at least June based on current estimates.
Wednesday October 7, 2026 12:02 pm PDT by Juli Clover
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit.
Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
Friday October 9, 2026 10:20 am PDT by Juli Clover
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it.
Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
Tuesday October 6, 2026 6:09 am PDT by Tim Hardwick
Apple's $634 million patent loss to medical technology company Masimo has just gotten even bigger, after a federal judge ordered Apple to pay an additional $184 million in interest on what it owes (via Bloomberg Law).
The ruling takes Apple's bill to around $818 million, but that doesn't include any post-judgment interest continuing to accrue until the judgment is paid.
Judge James Selna ...
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.
Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..
I wonder who will be the first person on the planet to buy this idiotic expensive model.
Not like real watch which have some value, investing 10k for technology which will be obsolete a year from now is so idiotic that I can't believe apple really did that .
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.
Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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